Canadians just scraping the surface of proper wound care



    Covering the basics with the right treatment routine can speed up healing
    by four days

    TORONTO, June 26 /CNW/ - From a clumsy stumble on the sidewalk to a child
falling while learning to manoeuvre his first two-wheel bike, cuts and scrapes
are a fact of life. They can happen anywhere, any time, and to anyone. While
these minor injuries typically don't require a trip to the emergency room,
proper care is essential to avoid infection and other complications.
    When it comes to correct treatment, Canadians think they have all the
facts. But a recent survey(*) uncovered the truth - most don't know the right
way to tend to a minor wound. More than three-quarters (76 per cent) of the
population think airing out a cut or scrape speeds up the healing process.
Despite popular belief, allowing a wound to scab actually impedes healing by
creating a barrier between healthy skin cells.
    Health professionals agree that quick and effective minor wound treatment
is as easy as "CTC": clean the wound with warm soapy water, treat it with a
topical antibiotic ointment, such as Polysporin(R), and cover it with a
bandage until the wound has completely healed. Currently, only 12 per cent of
people cover a minor wound with a bandage until it has healed completely.
    "Most people don't realize that even minor wounds require special
treatment so that they can heal quickly and effectively," says family
physician Dr. Laura Clark. "Taking just a few minutes to apply these three
easy steps - clean, treat and cover - decreases healing time and diminishes
the chance of infection or re-injury."
    Recent studies have shown that a combined treatment of applying a topical
antibiotic, such as Polysporin, and covering the wound with a Band-Aid(R)
brand bandage will help a minor wound heal four days faster than when a
bandage alone is utilized.
    The good news is most Canadians are half way there. Despite their lack of
awareness about all three steps of the proper ("CTC") wound treatment routine,
most Canadians (75 per cent) know that applying an antibiotic ointment will
help heal a cut or scrape.

    "CTC" equals TLC this summer

    Summer is an ideal time to become savvy about proper wound care
treatment. For children, summertime is synonymous with outdoor playtime. For
parents, this is a time when tending to the minor cuts and scrapes, that will
inevitably result from their children's carefree activities, will become
commonplace.
    "Treating a child's wound is a bonding experience," says Dr. Clark.
"Being able to ease our children's pain makes us feel good as parents. The
"clean, treat, cover" routine helps both parent and child feel assured that
the child is being nursed back to health. And remember, a kiss also goes a
long way in helping the emotional healing process."
    If a wound is left uncovered, exposed to dirt or harmful bacteria, the
risk of infection can increase. Surprisingly, only 19 per cent of Canadians
know that keeping their child's wound covered until it has completely healed
is the best treatment option.

    Simple wound care solutions that stick

    
    It is not difficult to practice proper wound care. Dr. Clark offers the
following three simple steps to treating wounds at home:

    1.  CLEAN - Cleaning a cut or scrape is the first step in infection
        defence. Any loose dirt or debris left in a cut or scrape can cause
        infection. Warm, soapy water will remove dirt and debris from the cut
        and minimize bacteria that can cause infection.

    2.  TREAT - Topical antibiotics, such as Polysporin, keep the wound moist
        and form a protective coating that prevents infection and helps to
        speed up the healing process.

    3.  COVER - A Band-Aid brand bandage will protect the cut and scrape from
        dirt and debris during the healing process and prevent it from
        reinjury. The bandage should be changed every day to keep the area
        clean.

    Owned and marketed by Johnson & Johnson Inc., Polysporin(R) and
Band-Aid(R) Brand are available at drug, mass merchandise, and grocery stores
across Canada. Johnson & Johnson is the world's most comprehensive and
broadly-based manufacturer of health care products, as well as a provider of
related services, for the consumer, pharmaceutical and professional markets.
Johnson & Johnson has more than 180 operating companies in 51 countries around
the world, selling products in more than 175 countries.

    (*) The independent survey were conducted by Decima Research in
        April 2008. This national sample of 1,000 Canadian adults 18 years
        or older is accurate within +/- 3.1 percentage points.
    





For further information:

For further information: or to book an interview with Dr. Clark:
Julienne Spence, Alexandra McLellan, Environics Communications, (416)
969-2765, (416) 969-2774, jspence@environicspr.com,
amclellan@environicspr.com

Organization Profile

MINOR WOUND CARE

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890