CANADIANS IN WAIT AND SEE MOOD ON THE ECONOMY: SURVEY

TORONTO, April 21 /CNW/ - With an election campaign under way, and the Middle East and Afghanistan now on the backburner in terms of news coverage offered to Canadians, it's not surprising to see TNS Canada's Monthly Consumer Confidence Index rebounding ever so slightly, with a minimal 0.9 point increase since March. The Index rose from 98.4 to 99.3, gaining the ground it lost mainly as a result of the unrest in Egypt, Tunisia, and Libya, with the subsequent rise in oil and prices at the gas pumps.   The slight rebound is once again due to continued confidence Canadians' economic situation right now, as the Present Situation Index rose just over half a point, from 97.4 to 98.0.

Once again, the Expectations Index, which measures how Canadians' believe their economic prospects will be six months from now, lost almost another full point, dropping from 105.8 to 105.0, meaning high gas prices are some cause for future concern.

Finally, there is a piece of good news for those who make and sell big ticket items, as the Buy Index rose for the first time since October of last year. The Buy Index, which gauges the degree to which people think the current period is a good time to make major purchases, rose almost three full points, from 92.4 to 95.2.

"Canadians are essentially standing pat on their view of the economy right now." said Norman Baillie-David, Vice President of TNS Canada and Director of the Marketing and Social Research firm's monthly tracking study.  "We're seeing a combination of very small movements in both directions, which basically tells me that we're in a wait and see mode.  Let's wait and see what happens in the election.  Let's wait and see if gas prices keep going up or come down. The one piece of good news is that Canadians appear ready to start buying those big ticket items again - after six months of holding off." 

Consumer Confidence Index tracks Canadians' attitudes about the economy each month and is part of a global study conducted by TNS in 18 countries.  Three indices are produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index.  The Canadian fieldwork is conducted using the firm's national bi-weekly telephone omnibus service, TNS Express Telephone.  A total of 1,015 nationally representative Canadian adults were interviewed between April 4 and 8, 2011.  For a survey sample of this size, the margin of sampling error is plus or minus 3.1 percentage points, 19 times out of 20.

TNS Canada (www.tns-cf.com) is one of Canada's most prestigious full-service marketing, opinion and social research organizations.

About TNS

TNS Canada (formerly known as TNS Canadian Facts) is the Canadian arm of TNS. TNS is the world's largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions.  TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research.  Delivering best-in-class service across more than 70 countries, TNS is part of the Kantar Group.  Please visit www.tnsglobal.com for more information.

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About Kantar

Kantar is one of the world's largest insight, information and consultancy networks.  By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community.  Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle.  The group's services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com

SOURCE TNS Canadian Facts

For further information:

Media Contacts:

Norman Baillie-David
Vice President and Director of Public Opinion Research
Tel: (613) 230-4408 x101
e-mail: norman.baillie-david@tnsglobal.com

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TNS Canadian Facts

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