Canadians' Holiday Wishes for Troops to be transported to Afghanistan



    CFB, TRENTON, ON, Nov. 14 /CNW/ - Three massive 4ft. x 5ft. greeting
cards containing signatures and well-wishes from Canadians for Canadian troops
stationed abroad will be officially unveiled this evening by Dene Rogers,
President and CEO, Sears Canada, at a ceremony at CFB Trenton, ON. The cards,
organized by Sears Canada Inc. in cooperation with the Canadian Forces
Personnel Support Agency (CFPSA), will now board a Canadian Forces plane to be
delivered to Canadian soldiers in Afghanistan in time for the Holidays.
    The signatures and well-wishes were collected over the past two weeks
from Canadians at various Quebec and Montreal-area stores after Sears
officially launched its "Operation Wish" program in Quebec City November 1.
Canadians were asked to sign the cards in support of the troops and their
families, who will be apart from each other this Holiday season. The three
cards have been shipped to CFB Trenton, where they will be officially unveiled
at a special ceremony that features a dress rehearsal for the CFPSA's biannual
show tour to entertain those troops stationed in Afghanistan. The three cards
will be presented to the troops in Afghanistan at the show on November 30th.
    "It's very tough to be away from home during the Holidays, as is the case
for thousands of Canada's military personnel serving overseas," said Mr.
Rogers. "This is our small way of helping Canadians reach out to support the
troops and their families. Support from our customers and associates has been
overwhelming and that's why we have chosen this way of sending the thoughts
and best wishes directly to the soldiers overseas."
    While the first three cards were from the Quebec area, in recognition of
the large contingent of soldiers who were recently deployed from Valcartier,
similar cards will be placed in Sears stores across the country in early
December. In addition to the cards, Sears Operation Wish allows Canadian
troops stationed abroad to place a customized order from the Sears Wish Book
online. Copies of the catalogue were sent to Canadian soldiers, sailors and
air force personnel posted to operational missions in Afghanistan, Africa, the
Balkans, the Caribbean, the Middle East, Southwest Asia and the Arabian Gulf
region, as well as those serving on HMCS Charlottetown.
    "Receiving good wishes from people back home means a great deal to our
troops overseas," said Jim Peverley, CFPSA, Director of Deployment Support.
"Canadians thoughts and support are also very meaningful to all military
families, whether their loved ones are stationed outside Canada or not."

    The CFPSA develops and delivers morale and welfare programs, activities
and services to members of the CF and their families, in Canada and overseas.
These activities include sports and recreation, health and fitness, family
services, retail operations, financial services and, mess management. In
addition, the CFPSA deploys approximately 70 civilian personnel per six-month
rotation to Afghanistan to conduct morale and welfare programs.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Eliana Cugini, Sears Canada Inc., (416)
941-4426, ecugini@sears.ca


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