Canadians help raise critical funds to support those with Alzheimer's disease



    Coffee Break fundraiser supporting Alzheimer Societies nationwide

    TORONTO, Sept. 19 /CNW/ - With a goal of raising $1.25 million, Canadians
coast to coast will be drinking their coffee tomorrow in support of those
touched by Alzheimer's disease.
    Coffee Break(TM), the Alzheimer Society's nationwide fundraiser, will
kick off in communities across the country tomorrow, helping to raise money
for critical programs and services for people with Alzheimer's disease, their
caregivers and their families.
    "Alzheimer's disease is a devastating illness that eventually affects all
aspects of a person's life, including how they think, feel, act and react to
their environment," says Scott Dudgeon, chief executive officer of the
Alzheimer Society of Canada. "Thanks to the money raised through our Coffee
Break events, we are able to provide help and hope to the hundreds of
thousands of Canadians affected by this disease."
    Coffee Break events will be featured at thousands of individual locations
across the country. Participants at each make a donation to the Alzheimer
Society in exchange for a cup of coffee, or purchase a paper cut-out of a
coffee cup to show their support. Coffee Breaks are unique to each location,
and can take place anywhere: retail stores, businesses, care facilities,
schools and even in people's homes.
    "More than ever we are learning about the importance of staying socially
connected, and how it can help to keep our brains healthy," says Dr. Jack
Diamond, scientific director of the Alzheimer Society of Canada. "In this way,
a Coffee Break event is not only helping to raise funds for Alzheimer Society
programs and services, but is also encouraging healthy brain behaviour for
thousands of Canadians."
    Alzheimer's disease is a progressive, degenerative brain disease.
Alzheimer's disease and related dementias affect an estimated 450,000
Canadians, or 1 in every 13 Canadians over the age of 65. This number is
expected to increase dramatically as the population ages. Presently, there is
no known cure for the disease.
    The Alzheimer Society thanks gold sponsor Joey's Only Seafood
Restaurants, and silver sponsors Pfizer Canada Inc. and Creative Memories for
their support. Appreciation is also extended to generous in-kind sponsor Sara
Lee Corporation, and to the many retailers accepting coffee cup cut-outs.




For further information:

For further information: Patricia Wilkinson, Manager, Media Relations
and Communications, Office: 1-800-616-8816 or (416) 488-2959, Mobile: (416)
669-5715, pwilkinson@alzheimer.ca


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