Canadians get hooked on giving

My Giving Moment highlights how giving feels good

OTTAWA, July 30, 2015 /CNW/ - When it comes to giving back, you don't need deep pockets to make a difference. Donating your time and talent can feel just as rewarding when helping those in need. My Giving Moment, a social marketing initiative inspired by Governor General David Johnston, shifts its focus to the millennial audience and takes a hilarious look at the euphoric feeling that coincides with giving back.

In a new tongue-in-cheek video available on the website and on YouTube, the Governor General, his granddaughter and others reveal how giving literally feels good. The idea is to inspire more young Canadians than ever before by communicating the many benefits of a single act of giving.

In addition to feeling good, it turns out that giving back is good for your health too. According to a study by Health Psychology, people who donate their time feel more socially connected, thus warding off loneliness and depression. Volunteering can also have positive implications that go beyond mental health, with evidence suggesting that people who give their time to others might also be rewarded with better physical health, including lower blood pressure and a longer lifespan.

Opportunities to give back and feel good are around us every day, whether it's your time, talent or treasure. My Giving Moment's website hosts a new online tool to search for your own giving moment – ideas on everything from community to education. Go to www.mygivingmoment.ca or connect with us on Facebook or Twitter using the hashtag #givingfeelsgood.

Launched in November 2013, My Giving Moment encourages Canadians to give back to their communities, neighbours, charities and causes. Leaders from the corporate, community and media sectors have come together to support the campaign, partnering with the Rideau Hall Foundation. They all share the Governor General's commitment to giving as the key to creating a smarter and more caring Canada.

National Partners: BMO Financial Group, CIBC, Home Hardware, Manulife, RBC, Scotiabank, TD Bank Group, TELUS and Tim Hortons

Supporting Partners: Couche-Tard, Deloitte, Desjardins, National Bank and Procter & Gamble

About Rideau Hall Foundation
An independent and non-political charitable organization, the Foundation works closely with the Governor General's office and other partners to cultivate initiatives to foster Canadians' sense of values and identity, increase their potential for excellence, and strengthen their aspiration for a better country. 

SOURCE Rideau Hall Foundation

Video with caption: "Governor General David Johnston, his granddaughter and others reveal how giving literally feels good. This new video aims to inspire more young Canadians than ever before by communicating the many benefits of a single act of giving.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150730_C4159_VIDEO_EN_463840.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20150730_C4159_PHOTO_EN_463840.jpg&order=1&jdd=20150730&cnum=C4159

For further information: Media Contact: Andrea Dicks, Managing Director, Rideau Hall Foundation, andrea.dicks@rhf-frh.ca, 613.316.2085; Lauren Wasley, energi PR, lauren.wasley@energipr.com, 416-425-9143 ext. 19

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Rideau Hall Foundation

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My Giving Moment

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