Canadians fired up about Olympic Torch Relay



    Study shows majority of Canadians would nominate family, friends for
    honour to run with Torch in China

    MISSISSAUGA, ON, Sept. 21 /CNW/ - A majority of Canadians say they have
been sufficiently inspired by a friend, family member or teacher to consider
nominating them to run in the Olympic Torch Relay of the Beijing 2008 Olympic
Games, says a recent survey conducted by presenting sponsor Samsung.
    And now they'll get the chance to do just that.
    According to a recent study commissioned by Samsung Electronics Canada,
58 per cent of Canadians have someone in their life they consider to be
inspirational and are somewhat or very likely to nominate that person to
participate in the Beijing 2008 Olympic Torch Relay.
    "Not surprisingly, Canada is a nation replete with kind, generous and
caring individuals and a country that truly embodies Olympic ideals," said
Patty Chung, corporate marketing manager with Samsung Electronics Canada. "Our
study confirms there is no shortage of eligible Canadian applicants for the
Beijing 2008 Olympic Torch Relay and we're looking forward to hearing many
inspirational tales through our campaign website."
    To select three outstanding Canadians for the once-in-a-lifetime
opportunity to carry the Olympic flame, Samsung Canada has created an online
contest titled Samsung Champions of the Flame. The company is asking Canadians
to create short videos in which they share stories about the people who have
inspired them. Entrants are then invited to visit www.torchrelay.samsung.ca to
upload their videos.
    People across the country are invited to visit the site to view the
videos and vote for the stories they feel are the most compelling. At the end
of the online voting period, the top 10 entries will be selected as finalists
and a panel of judges will be tasked with selecting three grand prize winners
who will participate in the Torch Relay next year in China.
    The panel of judges will review the submissions to determine which three
video subjects are most deserving of carrying the Olympic flame. Olympic
Torchbearers will be selected based on their notable contributions to society
or their ability to overcome adversity to achieve personal and professional
success.
    While the Torch Relay has included people of all ages and levels of
physical abilities, there is some misconception about what it takes to run in
the Torch Relay. Only one in three Canadians polled correctly believe that
Torchbearers do not necessarily have to be in top physical condition.
    Cyclist Curt Harnett, this year's Torchbearer ambassador and three-time
Olympic medalist, is encouraging Canadians whose lives have been influenced by
the kindness and generosity of a fellow citizen to submit a nomination on
their behalf.
    "Having the opportunity to compete in four Olympic Games for Canada was a
significant honour, but I have to say that carrying the Olympic Torch on its
way to Athens for the 2004 Olympic Games was a moment that I will never
forget," said Harnett. "Through its sponsorship, Samsung is bringing people
from around the globe to China to be a part of the Beijing 2008 Olympic Torch
Relay. Why not honour those who have inspired you by nominating them for this
once in a lifetime opportunity?"
    Samsung has been a proud sponsor of the Olympic Games since the 1988
Olympic Games in Seoul, South Korea. Samsung has also been a global presenting
partner of the Olympic Torch Relay since the ATHENS 2004 Olympic Games.
Samsung is proud of its continuous contribution to the Olympic Movement and
commitment to responsible corporate citizenship and global friendship as The
Olympic Partner (TOP) and a Presenting Partner for the Beijing 2008 Olympic
Torch Relay - the most extensive and most inclusive relay in the history of
the Olympic Movement.
    Nominations for Torchbearers can be made online at
www.torchrelay.samsung.ca beginning Sept. 19, 2007. The Torch Relay will run
from April 1 through Aug. 8, 2008 with Canadian Torch bearers participating in
mainland China in May 2008.
    The poll was conducted between July 27th and 31st, 2007 among Canadians
18 years and older with 1,000 interviews being completed (margin of error +/-
3.1%, 19 times out of 20).

    About Samsung Electronics

    Samsung Electronics Co., Ltd. is a global leader in telecommunication and
digital convergence technologies with 2006 parent company sales of
US$63.4 billion and net income of US$8.5 billion. Employing approximately
138,000 people in 124 offices in 56 countries, the company consists of various
business units such as the Telecommunication Network Business. Recognized as
one of the fastest growing global brands, Samsung Electronics is a leading
producer of mobile phones. For more information, please visit www.samsung.com.




For further information:

For further information: Scott MacFadyen, Shannon Morton, APEX Public
Relations, (416) 924-4442, ext. 243, 253, smacfadyen@apexpr.com,
smorton@apexpr.com


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