Canadians ease up on the throttle but still confident: Survey



    TORONTO, June 18 /CNW/ - The latest results from TNS Canadian Facts'
Consumer Confidence Index show economic confidence easing up slightly after
posting gains in April and May. The overall Consumer Confidence Index now
stands at 92.0, down 2.1 points from 94.1 recorded last month.
    "In light of the new batch of negative economic news this past month, it
seems that Canadians are taking a wait-and-see approach when it comes to their
overall confidence in the state of the economy. Still, it says something that
Canadians' confidence didn't fall off a cliff like it did last December when
it hit rock bottom," said Dr. Michael Antecol, vice-president of TNS Canadian
Facts and director of the marketing research firm's monthly tracking study.
    Two of the three other indices are down slightly too. The Present
Situation Index, which captures evaluations of the overall state of the
current economic and employment situations, fell from 78.9 in May to 74.2 in
June.
    Likewise, the Buy Index, which gauges the degree to which people think
the current period is a good time to make major purchases, which last month
was at its highest point since July 2005, dropped 2.5 points - from 107.0 to
104.5 - perhaps reflecting recent increases in fixed-term mortgage rates.
    In contrast the Expectations Index, which measures consumers' estimation
of the economy, household income and employment in the next six months,
continued to rise for the sixth straight month and now stands at 103.3 - up
1.9 points, or two per cent, from May to June.
    "An economic recovery needs confidence and confidence requires positive
expectations. Since Canadians still expect the economy to improve going
forward - barring any unforeseen economic calamity - the ingredients are still
there for an economic recovery. Put another way, all the data point to
Canadians still being in gear - they're just waiting a bit before they hit the
gas," added Dr. Antecol.
    Consumer Confidence Index tracks Canadians' attitudes about the economy
each month and is part of a global study conducted by TNS in 18 countries.
Three indices are produced each month to show how confidence in the economy is
changing: Present Situation Index; an Expectations Index; and a Buy Index. The
Canadian fieldwork is conducted using the firm's national bi-weekly telephone
omnibus service, TNS Express Telephone. A total of 1,015 nationally
representative Canadian adults were interviewed between June 8 and 11, 2009.
For a survey sample this size, the margin of sampling error is plus or minus
3.1 percentage points, 19 times out of 20.
    TNS Canadian Facts (www.tns-cf.com) is one of Canada's most prestigious
full-service marketing, opinion and social research organizations.

    About TNS

    TNS, who recently merged with Research International, is the world's
largest custom research agency delivering actionable insights and
research-based business advice to its clients so they can make more effective
business decisions. TNS offers comprehensive industry knowledge within the
Consumer, Technology, Finance, Automotive and Political & Social sectors,
supported by a unique product offering that stretches across the entire range
of marketing and business issues, specializing in product development &
innovation, brand & communication, stakeholder management, retail & shopper,
and qualitative research. Delivering best-in-class service across more than 70
countries, TNS is part of Kantar, the world's largest research, insight and
consultancy network. Please visit www.tnsglobal.com for more information.





For further information:

For further information: Media Contacts: Dr. Michael Antecol, Vice
President, Tel: (604) 668-3306, e-mail: michael.antecol@tns-global.com; David
Stark, Vice President, Public Affairs, Tel: (416) 924-5751 x238, e-mail:
david.stark@tns-global.com

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