BMO DreamWorld contest concludes with more than 34,000 entries
- A quarter of respondents dream of relaxing on the beach
- One in six want to live in a villa
- One in five dream of traveling the world
- Winnipeg resident wins contest; dreams of living in a castle on a
beach in retirement
TORONTO, WINNIPEG, Dec. 13 /CNW/ - More than 34,000 entries were received
when BMO Financial Group asked Canadians to create their own virtual
retirement "DreamWorld" for a chance to win $25,000.
The statistics and stories that emerged during the contest demonstrate
that quality of life is on the minds of Canadians when it comes to retirement.
A variety of interesting and inspirational stories accompany the data, from
those who want to live in a world without clocks or calendars, to those who
don't ever want to retire.
"I don't ever really plan on retiring," said one Canadian. "As a
musician, I plan to play until I can't play anymore physically. However, when
I can retire from a full-time job, I plan to travel, and expand my horizons by
furthering my education."
Another said, "I would love to own a fertile piece of land in central
Alberta to raise a large farm family and watch my family grow old. I wish to
live a sustainable lifestyle and teach my family to live with the same
This Canadian also has dreams of keeping active in retirement: "I would
love to open a quaint bed and breakfast in a quiet area next to a lake,
providing the best baked goods for the guests and those in the community."
"Clearly, no two retirement dreams are alike and many Canadians don't
plan on slowing down during the traditional retirement years," said Kris
Vikmanis, Head of Retirement Market, BMO Financial Group. "We're hoping that
the contest encouraged participants to give shape and serious thought to their
retirement dreams, share them with others and, most importantly, move from
thinking about what they'd like to do in retirement to making it a reality."
Winnipeg resident, Jaynie Jackson, won the grand prize of $25,000 after a
random draw of more than 34,000 entries. Jackson's retirement DreamWorld
consisted of living in a castle on a beach while enjoying fine dining.
"I wish for my retirement to be a time of freedom and financial security.
My dream retirement would be filled with new experiences that allow me to stay
mentally and physically active, said Jackson. "I would like to travel
extensively, to be able to visit friends and family and to see exciting new
destinations. I want to be able to live comfortably and free of financial
"This interactive contest was a way for BMO to continue to gain
additional insights into what boomers want to do in retirement in order to
help them make those retirement dreams come true," said John MacAulay,
Vice-President, Manitoba, BMO Bank of Montreal.
Canadian celebrities, including Pamela Wallin, Karen Kain, Johnny Bower
and Brian Orser have all created their own retirement DreamWorlds. Their
worlds and others can still be viewed by clicking on to the contest at:
Canadians created their own virtual retirement "DreamWorld" by choosing
from a selection of landscapes, homes and retirement activities. Participants
were also asked to provide a brief description of their worlds. Their worlds
were then launched into the DreamWorld universe, for everyone to see. The
contest ran from August 27, 2007 to November 16 and a random draw took place
on November 23, with the winner receiving $25,000 and a financial planning
consultation with an investment professional from BMO Financial Group.
Top DreamWorld selections:
- Beach: 25%
- Lakes: 15%
- Coast: 12%
- Villa: 16%
- Heritage home: 15%
- Thatched cottage: 7%
- Travel the world: 20%
- Fine dining: 9%
- Chilling out: 7%
BMO Financial Group and the New Retirement
Recognizing that retirement is changing for most Canadians, BMO Financial
Group is committed to helping clients understand the new issues and challenges
they face heading into retirement, while providing flexible and personalized
options for mitigating them. BMO's Retirement Your Way web site, found at:
www.bmo.com/retirementyourway, provides an overview of the new realities to
consider in the retirement planning process, supplemented with case studies,
podcasts and external resources that are updated on an ongoing basis.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
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