Canadians Cash Out of Las Vegas Casinos, Cash Into Shows

- Typical Canadian vacation to Sin City shows affinity for cabarets over casinos, partners over pals -

TORONTO, Nov. 8, 2011 /CNW/ - Las Vegas' world-famous strip may have attracted more than 37 million visitors last year1, however according to a recent survey by the country's largest online travel provider Expedia.ca™, Canadians are not flocking to Sin City simply to test their fortunes with elusive Lady Luck.  According to the survey, seeing a live performance in Las Vegas was the most popular activity of choice (80 per cent), while visiting casinos ranked second with a 72 per cent popularity vote. This is a trend that may very well be in part to the many made-in-Canada performers who have helped redefine this perennial vacation destination.

With a steady number of Canadians travelling to Las Vegas each year, Expedia.ca sought to understand Vegas travel trends and what aspects of the self-proclaimed 'Entertainment Capital of the World' lures travellers the most.  Of those surveyed, one-third (33 per cent) had been to Las Vegas in the past and of those who hadn't, almost three quarters (72 per cent) stated they would want to go. This was especially true for female 'Vegas Virgins' who at 73 per cent were slightly more likely to feel the lure to travel to Las Vegas than their male counterparts (70 per cent).

"Expedia.ca has always considered Las Vegas to be one of those 'can't miss' travel destinations thanks to the unrivalled experiences the city has to offer.  Based on the results of this survey and feedback from our travellers, we can see that without a doubt Canadians agree with us," said Sean Shannon, Managing Director, Expedia Canada. "Expedia.ca is the Sin City packages expert, securing exclusive deals to some of the most sought-after hotel properties and only-in-Vegas destination activities ranging from exotic car driving on the Motor Speedway to entertainment packages for some of the city's biggest hot spots that will make a seasoned Vegas traveller or a Las Vegas newbie feel like a winner."

Canadians prefer Vegas shows to casino woes
While numerous blockbuster movies situated in Vegas suggest visits to the casino would be the biggest draw for men, when asked which activity they would most like to do if they visited Vegas Canadian men actually gave equal preference to seeing a live performance (76 per cent each) to visiting casinos.   Similarly, the survey revealed that most Canadian women aren't solely interested in the great shopping available in Las Vegas.  While 64 per cent of females surveyed indicated shopping was on their to-do list, the majority of Canadian women, 83 per cent, said they would prefer to catch a live performance, followed by a visit to the city's many casinos (69 per cent).

Vegas: A romantic getaway option
Expedia.ca travel data over the past several years confirms Las Vegas' lure as an ideal weekend destination with vacationers staying for a typical 3 or 4 day period and booking trips for two people, on average.  This last figure is consistent with the majority of those surveyed (55 per cent) who said that, given the chance, they would most like to go to Las Vegas with their spouse or significant other whereas only one in five (20 per cent) would choose to go with a friend.

"Since Canadians love Las Vegas getaways as much as we do, Expedia.ca has raised the stakes on our annual Vegas sale to offer travellers up to 30 per cent savings on their stay when they book flight and hotel together before December 9, for travel taken by April 30, 2012," said Shannon.  "We've also upped the ante this year for Vegas-bound Canadians.  Anyone who books using a MasterCard card can also receive up to $200 in a prepaid MasterCard card."

Canadians in Las Vegas
Likely because of their closer proximity to Nevada, Canadians living out west were more likely to have visited Las Vegas, starting with Albertans at 63 per cent, followed by British Columbians at 43 per cent. Ontarians checked in at 35 per cent and Quebecers at 15 per cent.  Despite the number of successful Quebec performers who have called Vegas home, including Celine Dion and Cirque du Soleil, 85 percent of Quebecers surveyed have never been to Las Vegas, though given the opportunity 76 per cent stated they would like to go.

Finally, if by sheer luck Canadians were able to go to Las Vegas with a celebrity often associated with the city, almost a third (34 per cent) of Quebecers chose Dion, while Shania Twain, who is slated to begin a full-time show in Vegas in December 2012, was the top choice overall, for 20 per cent of Canadians. Anyone lucky enough to snap a shot with a celebrity will want to take part in Expedia.ca's Happy Returns Las Vegas Facebook contest where recent photos taken in Vegas could send one lucky winner back to Sin City for a three-night stay care of prizing sponsors WestJet and Caesar's Palace. For more information visit http://www.facebook.com/expediaCA

About the Survey
From October 18 to 19, 2011 an online survey was conducted among 1,024 randomly selected Canadian adults who are Angus Reid Forum panellists. The margin of error - which measures sampling variability - is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

About Expedia, Inc.
Expedia, Inc. operates Canada's most visited full-service online travel service, Expedia.ca. To help Canadians plan and purchase travel, Expedia, Inc. provides the best combination of scheduled and charter flights, car and hotel reservations, vacation packages, destination activities, cruises, trip insurance and traveller-authored content. Expedia customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response.

Expedia and Expedia.ca are either  registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2011 Expedia, Inc. All rights reserved. CST: 2029030-50

 
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1 Las Vegas Convention and Visitors Authority - http://www.lvcva.com/getfile/106/2010%20Vegas%20FAQs.pdf

 

 

 

SOURCE EXPEDIA.CA

For further information:

Emily Vear            Shannon Morton   
Veritas Communications         Veritas Communications
416-955-4590           416-955-4581    
vear@veritascanada.com         morton@veritascanada.com

 

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