Campaign gains momentum with Caesar Day in Calgary
CALGARY, May 13 /CNW/ - Celebrating 40 years and growing in popularity
ever since its humble beginnings in Calgary, the Caesar is on its way to
officially becoming a part of Canada's national identity. An overwhelming
number of devoted Caesar fans have rallied online at
canadasnationalcocktail.ca, showing tremendous support by signing a Mott's(*)
Clamato(*) petition to officially name the Caesar Canada's National Cocktail.
The online movement gained momentum today as Calgary dignitaries and
local VIP's, along with Mayor David Bronconnier recognized May 13th as Caesar
Day at The Westin Calgary, birthplace of the Caesar.
"Calgarians are proud that once again our city is a part of our national
heritage. We have been home to many significant nationally and globally
recognized events - from the '88 Olympics, to our annual Stampede," says City
of Calgary Mayor, Dave Bronconnier. "And now to be officially recognized as
the birthplace of what is soon-to-be considered our national cocktail, it
truly is our honour to celebrate the 40th Anniversary of the Caesar."
A recent national poll by Ipsos Reid gauged Canadians' support for the
idea of designating a national cocktail for Canada, and what the important
requirements should be in order to earn that designation. Respondents
identified the top three requirements as; 'recognized from coast-to-coast' (44
per cent) 'invented in Canada' (42), and 'unique tasting' (28). All of these
are features of the Mott's Clamato Caesar, and nearly three quarters (71)
support the idea of officially naming the Caesar as 'Canada's National
"We knew Canadians were quite fond of the Caesar," said Andy Bayfield,
general manager, Canada Dry Mott's. "But we had no idea that this initiative
would catch on like this. This further validates our consumer insight about
the Caesar - when Canadians see one, they want one."
To commemorate Caesar Day, a plaque was unveiled today at the Westin
Calgary, the original birthplace of the Caesar.
"We are delighted to host this important event and to proudly display the
plaque which is part of our national heritage," said Ross Meredith, general
manager, The Westin Calgary.
The groundswell of support comes during the 40th anniversary celebrations
of the Mott's Clamato Caesar. The tasty concoction was first mixed in a
Calgary hotel bar back in 1969. Since then, whether in a restaurant, at the
cottage soaking up the sun, or at home for a backyard BBQ, the Caesar has
become part of the fabric of enjoying life in Canada. The truth is, when
people see one, they want one - uniquely Canadian, the savoury taste of a
Mott's Clamato Caesar is contagious!
About the survey
Ipsos Reid surveyed 1,000 Canadians from across Canada in an online poll
during March 2009. The sample was balanced to represent current population
census data and is accurate within +/- 10% margin of error at a 95% confidence
level. The survey was commissioned by Canada Dry Mott's Inc.
About Canada Dry Mott's Inc.
Canada Dry Mott's, is a leading beverage business marketing a wide range
of soft drinks, juices, teas, mixers and other premium beverages
Canada. The company's portfolio includes Canada Dry, Mott's Clamato, Dr
Pepper, Crush, Mott's Fruitsations, Schweppes, Orangina, Mott's Garden
Cocktail and Mr. & Mrs. T mixers among other brands. Based in Mississauga,
Ontario, Canada Dry Mott's is a subsidiary of Dr Pepper Snapple (NYSE: DPS),
one of the leading refreshment beverage businesses in North America. For more
information, please visit www.canadadrymotts.ca.
(*)Trademark used under license by Canada Dry Mott's Inc.
Images can be downloaded from:
FTP Server: ftp://caesarday:email@example.com
(FTP Username: firstname.lastname@example.org; Password: veritas)
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: on the Caesar as Canada's National Cocktail,
please contact: Jessica Howe - Veritas Communications, (416) 955-4572,
email@example.com; For more information about Canada Dry Mott's, please
contact: Alison Bing, Corporate Affairs Manager, (905) 755-3640,