Survey for President's Choice Financial® shows budgeting anxiety tops
the list of stressors, but 46% likely to use loyalty points to cut
TORONTO, Nov. 28, 2013 /CNW/ - Budgeting tops the list of causes for
Canadians' stress during the holiday season, and a surprising number of
people plan to use loyalty points as a money-saving solution, according
to a Leger survey conducted for PC Financial®.
According to the survey, 41.3 per cent of respondents list budget as
their top source of holiday stress, followed closely by choosing gifts
(41 per cent), time management (31 per cent), paying post-holiday bills
(29 per cent) and watching calorie consumption (25 per cent). A small
number (four per cent) suffer from so much stress that they "hate the
With budgeting and paying bills causing such anxiety, a surprising 46
per cent plan to cash in their points from various loyalty programs to
stretch their holiday dollars (20 per cent "definitely" and 26 per cent
"probably"). Among those who will use their points during the holidays,
48 per cent will use them to buy gifts, while 37 per cent of those
people will opt for gift cards.
However, since 81 per cent of respondents report collecting loyalty
points, many may be missing out on this possible money-saving solution.
"While most of us love the holidays, our bank accounts take a hit during
this time," said Barry Columb, President of President's Choice Bank.
"PC Financial's no-fee bank account and PC Financial MasterCard help
our customers give more joy and experience less stress on their
wallets. Customers can redeem their PC points in Loblaw banner supermarkets for virtually anything in store."
Customers can redeem their PC® points for holiday gifts, such as gift cards or even a prepaid mobile
phone, in addition to everything you need for holiday entertaining and
meals. "Using my PC points for holiday purchases is my secret to bringing less stress and
more joy to the holiday season," said author and TV personality Kathy
Buckworth, Chief Family Advisor for President's Choice Financial® and a mother of four.
The survey also delved into what gives Canadians the most joy over the
holidays and found that family topped the list, with 65 per cent
stating that family time was their greatest holiday pleasure. Other
holiday pleasures include enjoying food and drink (54 per cent), taking
time off (45 per cent) and entertaining/attending holiday parties (30
Canadians' views vary significantly by region:
Atlantic Canadians (57 per cent) and Ontarians (54 per cent) are more
likely to consider using their loyalty reward points for
holiday-related purchases compared to the rest of Canada (38 per cent)
Canadians in Ontario (46 per cent), the Prairies (46 per cent), and
Alberta (47 per cent) are more likely to enjoy holiday traditions than
those in British Columbia (34 per cent)
Atlantic Canadians are more stressed about paying the bills after the
holidays (42 per cent) compared to Ontarians (29 per cent), Albertans
(23 per cent) and those from British Columbia (29 per cent)
About the survey
The President's Choice Financial® survey was completed online using Leger's online panel, Leger Web, with
a representative sample of 1,515 Canadians between November 4 and
November 7, 2013. A probability sample of the same size would yield a
margin of error of ± 2.5%, 19 times out of 20.
About President's Choice Financial
President's Choice Financial® services are a unique financial service
offering designed by Loblaw Companies Limited. The President's Choice
Financial® MasterCard® is provided by President's Choice Bank, while
banking services are provided by the direct banking division of CIBC.
For more information visit www.pcfinancial.ca or follow us on Facebook, Twitter @pcfinancial and YouTube.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points and PC Plus™ loyalty program.
SOURCE: President's Choice Financial
For further information:
or to schedule an interview:
President's Choice Financial
416-204-2600, ext. 411029
416.968.7311 Ex. 246