Canadians are Tuning in to E! - All-new E! Network Debuts to Huge Ratings Success - Premiere Week Audience Growth for E! Ontario Tops 51%



    E! - Canada's Destination for Everything Entertainment

    CALGARY, Sept. 19 /CNW/ - Big ratings for the network premiere prove that
viewers love everything entertainment. E! wowed viewers in week one with a mix
of hit movies, entertainment news programming and 2007 Primetime Emmy
coverage. The network's first full week of programming saw a 51% increase in
viewers watching E! Ontario - Canada's largest television market - and a 9%
increase in the Vancouver market compared to the same week last year.
    E!'s coverage of the 59th Annual Primetime Emmy Awards on Sunday,
September 16 helped to propel ratings compared to the same time last year.

    
    -   For the time period of 11am-8pm, the network saw a 197% increase in
        the number of women 18-49 and a 361% in women 25-54.
    -   In the Vancouver market, E! saw an increase of 405% in women 18-49
        and a 171% increase in women 25-54

    PREMIERE WEEK HIGHLIGHTS

    Friday, September 7

    -   E!'s premiere night landed the network in second place overall in
        Toronto
    -   The 2007 Fashion Rocks on E! increased the audience by 113% in the
        Toronto market over last year

    Monday, September 10

    -   Batman Begins helped make E! the most-watched network of the night in
        the Toronto market

    Tuesday, September 11

    -   In Toronto, the audience for the two hour premiere of "The Biggest
        Loser" was up 77% in Toronto over last fall's premiere
    -   "The Biggest Loser" premiere also saw gains in Vancouver with A18-49
        where it was up 10% over last years premiere

    (All data BBM Nielsen Media Research, based on Adults 18-49 full coverage
    audience unless otherwise indicated)
    





For further information:

For further information: Media Contact: Nicole Starker, (403) 235-7743,
nstarker@eentertainment.ca

Organization Profile

E! EVERYTHING ENTERTAINMENT

More on this organization

CANWEST

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890