Canadians are spending more time online - but not at the expense of the traditional media



    
    THE CANADIAN INTERNET PROJECT EXAMINES ATTITUDES, ACCESS AND ENGAGEMENT
    ONLINE, AS WELL AS CONVENTIONAL MEDIA USE AND GROWTH IN EMERGING
    TECHNOLOGIES

    -   Is traditional media use enhanced or replaced by the Internet?
    -   What digital divides continue to exist?
    -   How has high-speed broadband revolutionized Internet use?
    -   Are entertainment uses of the Internet surpassing the popularity of
        news and information-seeking online?
    -   How rapidly is mobile and wireless Internet use growing in Canada?
    -   What are the most popular online activities, particularly for younger
        Canadians?
    -   What are the most important trends in Internet use?
    -   How does Canada compare with other countries around the world?
    

    TORONTO, Sept. 23 /CNW/ - The Canadian Internet Project (CIP) will be
releasing the results from its comprehensive survey of more than 3,000
Canadians, 12 years and older, examining their use of the Internet,
conventional media, and emerging technologies. Unveiling the second
installment in this ongoing study, the researchers will offer insights into
both new and conventional media use in Canada and the social, economic and
cultural impact the Internet is having on Canadians.

    
    WHEN:     Wednesday, September 24

    WHERE:    Heaslip House - Ryerson University
              297 Victoria Street, 7th Floor
              Peter Bronfman Learning Centre

    TIME:     10:00 - 11:00 a.m.

    WHO:      Charles Zamaria, Professor, Ryerson University
              Fred Fletcher, Professor, York University
              Jeff Cole, Director and founder, World Internet Project, USC
    

    About The Canadian Internet Project (CIP)

    The Canadian Internet Project is a longitudinal study of the Internet,
conventional media and emerging technologies in Canada. Results from the 2007
survey complement its benchmark study conducted in 2004. CIP examines use and
non-use patterns as well as Canadians' attitudes and behaviour towards media
and technology. Through CIP's affiliation with the World Internet Project - a
network of research centres in 28 countries throughout the world - Canadian
media activities are presented in global perspective. Led by some of Canada's
leading researchers in this field, the study provides a detailed analysis of
the Internet, media and technology in Canada that will be of interest to
policy makers, businesses, the media and the cultural industries. CIP member
partners include: the Canadian Media Research Consortium, Government of Canada
(Canadian Heritage, Treasury Board of Canada Secretariat), Ontario Media
Development Corporation, Telefilm Canada, Bell University Laboratories,
Interactive Advertising Bureau of Canada, eBay Canada, CBC, and CRTC. For more
information, please see www.ciponline.ca





For further information:

For further information: Tina Quelch, Calador Communications, (416)
925-6034, tina@calador.ca; Patrick McCaully, Calador Communications, (416)
855-9427, patrick@calador.ca

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CANADIAN INTERNET PROJECT

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