Canadians Are On Board Discovery Channel's CANADA'S WORST DRIVER 4



    - CWD4 premiere is the highest-rated episode in series history(*) -

    TORONTO, Oct. 29 /CNW/ -Premiering on Monday, October 27 with a whopping
half a million viewers,(xx) CANADA'S WORST DRIVER 4 was the top-watched
program across all specialty television, Canadian and American, for P2+,
A25-54 and A18-49(xxx), Discovery Channel announced today. With new episodes
each Monday at 10 p.m. ET/PT, CANADA'S WORST DRIVER 4 is on its way to beating
last season's benchmark for the series as the top-rated Canadian-produced
program on specialty television for A25-54 and A18-49.(xxxx)
    Head to head at 10 p.m., CWD4 delivered more viewers on Discovery Channel
than audiences on conventional television, including E!'s BOSTON LEGAL,
CityTV's CURB YOUR ENTHUSIASM / LESS THAN KIND combo and CBC NEWS, with A18-49
and A25-54.(xxxxx)

    Download photos for CANADA'S WORST DRIVER 4 at www.ctvmedia.ca/discovery.

    "CANADA'S WORST DRIVER is a huge hit and continues to grow in popularity
- especially with younger viewers. We knew this season's cast of characters
and location were a winning combination," said Paul Lewis, President and
General Manager of Discovery Channel. "CANADA'S WORST DRIVER is one of our
most-prized franchises and joins a growing list of successful Canadian shows
that we continue to support and nurture."
    "We've always said this is the best show of its kind on Canadian
television and I'm delighted more Canadians than ever are tuning in," said Guy
O'Sullivan, President of Proper Television and Executive Producer of CANADA'S
WORST DRIVER. "With a distinctive blend of unique characters, unbelievably bad
driving and useful take-home, this season is our best yet."
    The fantastic audiences for the television premiere come on the heels of
more than 50,000 sneak peek video streams on discoverychannel.ca.
    Viewers that missed last night's landmark episode can catch it again on
Saturday, November 1 at 9 p.m. ET/PT on Discovery Channel. Alternately, the
full premiere episode will be available online at www.discoverychannel.ca
following CWD4's second episode on Monday, November 3.

    CANADA'S WORST DRIVER stars host Andrew Younghusband along with Cam
Woolley, Traffic and Safety Specialist with CP24, formerly Sergeant with the
OPP Ontario Highway Safety Division. Other experts include Philippe
Létourneau, professional high performance driving instructor, and Dr. Louisa
Gembora, psychologist and race car driver. New to the panel this season is
head driving expert Dan Bagyan, an instructor with the Signature Driving
School.

    Proper Television is fast emerging as one of Canada's strongest and most
sought after suppliers of non-fiction documentary programming. Proper has
produced over 80 hours of television over the past three years, specializing
in factual entertainment and specialist factual programming.

    Bold and leading edge, while informing and entertaining, Discovery
Channel is Canada's leading source for factual programming, as it puts a new
spin on exploring adventure, science and technology. This award-winning
channel covers the scientific beat, from animals to the animalistic side of
humanity, from the sea to space, and the latest in innovation. TV Trends and
Quality (TVQ) Survey consistently ranks Discovery Channel Canada first among
all English-language Canadian specialty networks for overall quality of
programming. Discovery Channel is one of the first Canadian specialty channels
to offer programs in HDTV and its production house, Exploration Production
Inc. (EPI), continues to be internationally recognized as a producer of
cutting-edge programming with distribution to more than 150 countries. The
channel's website may be found at DiscoveryChannel.ca

    
    (*)     BBM Nielsen Media Research, P2+, A25-54 and A18-49, Season 1 CWD
            (10/2/05-11/7/05), Season 2 (10/16/06-12/4/06), Season 3
            (10/29/07-12/17/07), Season 4 10/29/08
    (xx)    BBM Nielsen Media Research, P2+, 10/27/08 (Discovery Channel
            Canada's Worst Driver Monday 10pm-11pm)
    (xxx)   BBM Nielsen Media Research, P2+, A25-54, A18-49, 10/27/08
            (Specialty Television Monday 6am-6am)
    (xxxx)  BBM Nielsen Media Research, A25-54, A18-49, BY07/08 8/27/07-
            8/31/08 (Specialty Television Monday-Sunday 6am-6am; Programs
            with 5+ airings, excluding sports and movies)
    (xxxxx) BBM Nielsen Media Research, A25-54 and A18-49, 10/27/08, Monday
            10-11pm AMA for CityTV, E! and CBC
    





For further information:

For further information: Carolyn Fell Delamere, Discovery Channel, (416)
332-4603 or carolyn.fell@discovery.ca

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