Canadians are in the market for healthier foods: Nielsen



    STUDIES CONFIRM CANADIANS ARE ACTIVELY TRYING TO LOWER THEIR INTAKE OF
    SODIUM AND SUGAR, AND INCREASE ORGANICS, OMEGA 3 AND PROBIOTICS

    MARKHAM, ON, June 23 /CNW/ - Canadian consumers are paying attention to
how their foods are grown and the ingredients they contain, and are making a
concerted effort to choose products that support a healthy lifestyle,
according to insights from The Nielsen Company's Health & Wellness studies.
    The four unique reports, based on consumer and retail data collected in
2007, offer insights into consumer's attitudes towards their product choices,
such as:
    
    -  One third of Canadian households (32%) report trying to incorporate
       Omega 3 into their diets. Sales for dairy products with Omega 3 claim
       were up 10% from the previous year.
    -  Seven in ten Canadian households are aware of Probiotic Active
       Culture. New families and young singles have the highest awareness
       levels for its benefits.
    -  Close to one-half of Canadian households (45%) look at product labels
       for sugar.
    -  More than half of Canadian households (60%) have purchased an organic
       product within the past year. The top factor cited for purchasing
       organic foods and beverages is "being free of pesticides and
       artificial fertilizers."
    -  Salt/sodium is among the top types of food Canadians are trying to
       reduce in their diets (following fat and sugar). In 2007, all regions
       in Canada experienced significant growth in both dollar and unit sales
       of sodium claim products vs. 2006.
    

    Overall, the message is clear - Canadians are reading labels and seeking
to buy food and beverage items that support their general health.
    "Taken as a group, the Health & Wellness studies tell a compelling story
about the commitment Canadian consumers have to making healthier food choices
for themselves and their families," says Dave Mann, Senior Vice President,
Marketing & Sales, The Nielsen Company. "These insights illustrate to food and
beverage manufacturers and retailers that consumers want availability,
innovation and will sometimes even pay more to support healthy eating and a
healthy lifestyle."

    About the Nielsen Health & Wellness Series
    ------------------------------------------
    Published by The Nielsen Company of Canada, the Health & Wellness series
encompasses consumer insights from PanelTrack, Spectra and Homescan as well as
retail tracking data sourced from scanning within MarketTrack(TM). This
results in an unparalleled overview of these important health and wellness
trends. The four reports are:
    
    -  The Omega 3 & Probiotic Insights Report
    -  The Organic Insights Report
    -  The Sugar Claim Insights Report
    -  The Sodium Claim Insights Report
    

    About The Nielsen Company
    -------------------------
    The Nielsen Company is a global information and media company with
leading market positions and recognized brands in marketing information
(ACNielsen), media information (Nielsen Media Research), business publications
(Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately
held company has more than 42,000 employees and is active in more than 100
countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
    Look for this and other Nielsen Canada news on www.ca.nielsen.com.





For further information:

For further information: Jayne Flinn Burton, (905) 943-8343,
Jayne.FlinnBurton@nielsen.com

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