Canadians are Getting Bear Naked!(R)



    
    Best Selling Granola Brand in the U.S. Offers Sneak-Peek Launch of
    Delicious All-Natural Product at Toronto's Green Living Show on April
    27-April 29

    --Three Delicious Flavors to Officially Hit Canadian Stores Nationwide
This
    Summer--
    

    TORONTO, Ontario, April 27 /CNW/ -- Bear Naked, the all-natural food and
lifestyle company and makers of the most popular and energetic granola brand
in the United States, offers a first-taste introduction of its three
best-selling products in Canada this weekend at Toronto's Green Living Show on
April 27-April 29, 2007.  Consumers will get the chance to officially indulge
in the great, flavorful taste of Cranberry Soy Protein, Fruit and Nut, and
Vanilla Almond Crunch (lite granola) granolas when the company makes its
nationwide product debut in Canadian stores beginning in June, 2007.
    Founded in 2002 by Brendan Synnott and Kelly Flatley in an effort to turn
their personal passions for healthy, active living into an enjoyable career,
Bear Naked has become the #1 and #2 granola brand in the U.S. natural and
conventional channels, respectively. Hand-crafted in small batches, each Bear
Naked product is made from all-natural ingredients, contains no chemicals,
preservatives or artificial flavors and boasts a flavor profile that assures
consumers no longer have to compromise on great taste when choosing a
wholesome snack.
    "Bear Naked fans have come to love our portfolio of delicious tasting,
wholesome and fun snacking options," says Kelly Flatley, the company's co-
Founder and master baker. "Whether searching for a delicious quick-fix snack
or looking for sustained energy to fuel a favorite physical activity, we
believe Canadians seeking a great tasting, functional product will enjoy Bear
Naked just as much."

    The first three flavors set to launch in Canada are:

    Fruit and Nut:  Fruit and Nut is a delicious, soft-baked blend of whole
grain oats, hearty nuts and tasty fruits that are delicately balanced by real
honey and canola oil to help provide a unique soft, baked texture different
from most other hard and dry granolas.  This original flavor is loaded with
cranberries, raisins, walnuts, almonds and pecans.

    Cranberry Soy Protein:  Cranberry Soy Protein is a soft-baked blend of
whole grain oats and tasty cranberries that contains 10 grams of protein per
1/2 cup serving.  It is a nut-free cinnamon-flavor granola with cranberries
that boasts higher protein content than most other brands because of its soy
ingredients.

    Vanilla Almond Crunch (lite granola):  Vanilla Almond Crunch is a blend
of whole grain oats and almonds with a kiss of vanilla and contains 50% less
fat than the regular Fruit and Nut granola. While this product is a lite
granola with less fat, it does not compromise on taste.

    "We believe our success stems from the fact that our products allow
consumers to experience an all-natural food that tastes great and has a fun
personality," states Brendan Synnott, Bear Naked's co-Founder and visionary
behind the unique and energetic brand.  "By introducing our products to a new,
like-minded audience at this year's Green Living Show, we hope to begin
establishing a loyal fan base for both our products and brand in Canada."
    Bear Naked product will be distributed in Canada by Neal Brothers Foods
and will be available in grocery stores nationwide beginning June 2007 for a
suggested retail price of $5.99.  Retail and consumer inquiries should be
directed to www.nealbrothersfoods.com or 1-800-738-7955.

    
    About Bear Naked
    
    In 2002, Kelly Flatley and Brendan Synnott co-founded Bear Naked, Inc.
based on their belief in developing great tasting products made from all-
natural ingredients that fuel active lifestyles. Just five years later, Bear
Naked has nationwide distribution and is the #1 and #2 granola brand in the
natural and conventional channels, respectively.  With a strong passion for
active living, the company is dedicated to supporting causes that maintain our
outdoor spaces so that all can enjoy nature's playground.   As Bear Naked
continues on its path of growth, Brendan and Kelly are committed to furthering
their contributions to the health and well-being of their customers,
employees, and the outdoor spaces we all love to play in.  For more
information, visit www.bearnaked.com.

    Contact: Mara Engel/OrganicWorks Marketing

    
             212.253.0474
             mara@organicworksmarketing.com

    




For further information:

For further information: Mara Engel of OrganicWorks Marketing, 
+1-212-253-0474 or mara@organicworksmarketing.com Web Site:
http://www.nealbrothersfoods.com                  http://www.bearnaked.com

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BEAR NAKED

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