Canadians are fed up with their phone bills, survey shows



    73% of Canadians feel the cost of their home phone is too high

    Yak calls on Canadians to take a closer look at their phone bills

    TORONTO, March 26 /CNW/ - Most Canadian consumers feel they pay too much
for their home phone service yet they don't understand what they are paying
for, revealed a recent survey conducted nationally.
    The survey, commissioned by Yak Communications, revealed that 73 per cent
of Canadians feel the cost of their home phone bill is too high and
59 per cent have been frustrated by unexpected rate increases. Ironically,
while the majority of Canadians feel their phone costs are too high, most of
them 'just skim over their phone bill' or don't review their bill at all.
    Another interesting finding was that while nearly all Canadians pay
system access fees on their phone bills almost half of them don't understand
why they pay them and nearly 40 per cent are under a false impression that
these fees are mandated by the government.
    "Many companies rely on consumer ignorance," said Andrew Boone, VP
Marketing, Yak Communications. "This survey indicates that Canadians feel
their phone bills are too high, but even more importantly, it shows that many
do not understand what they are paying for and are not taking time to review
their phone bills."
    So why don't Canadians switch to another provider for better rates or
service? According to the survey, a third (34 per cent) feel limited by a lack
of choice of home phone providers and nearly a third (30 per cent) believe
that there are no significant differences from one provider to the next.

    The following are highlights from the survey findings:

    
    -   73 per cent of Canadians feel the cost of their home phone bill is
        too high

    -   62 per cent of Canadians do not carefully review their phone bill
        (21 per cent who don't review their bill at all and 41 per cent who
        just skim over it)

    -   59 per cent of Canadians have been frustrated by a rate increase on
        their home phone service

    -   56 per cent of Canadians who agreed to contracts because of temporary
        promotional pricing were surprised at the amount of the cost increase
        when promotional pricing ended

    -   49 per cent of Canadians do not understand why they pay system access
        fees and 39 per cent of Canadians incorrectly believe that system
        access fees and other incidental fees are mandated by the government

    -   Just over half of Canadians aged 25-44 feel limited by their options
        when choosing a home phone provider

    -   One-third (30 per cent) of Canadians feel that there are no
        significant differences between home phone service providers

    -   33 per cent of Canadians who have long term service agreements or
        contracts with their current home phone service provider feel trapped
        and prevented from switching to another provider
    

    Yak offers an alternative choice for the conscious consumer. YakHomePhone
is a fully loaded home phone line for $34.95 per month with no hidden fees.
Customers can save up to 40 per cent on their phone bill and are not required
to sign any contracts.
    "YakHomePhone provides consumers with significant savings, a
straightforward fee, and freedom from restrictive contracts," said Boone.
"Consumers have told us they are tired of phone bills that creep up with fees
and services they don't need or even understand. Yak offers remarkable value
compared with the rates offered by other phone carriers without hidden fees."
Typical rates from other national phone carriers offering similar services
range from $40 to $60 per month.
    For the inclusive price of $34.95, customers can keep their phone number
and receive voicemail, caller ID, call forwarding, call waiting and conference
calling. Customers wanting to make the switch are not required to sign a
contract locking them in. "Yak believes that customers deserve true
flexibility and transparency from their phone carrier and we're proud to
deliver that," said Boone.

    About the Survey
    ----------------
    The Harris/Decima teleVox survey was conducted amongst 999 Canadian
adults with a home phone. The data was collected from February 14th to
February 17th, 2008. Results are accurate to +/- 3.1% 19 times out of 20.

    About Yak Communications
    ------------------------
    Yak Communications offers a full array of phone services including: home
phone, long distance (1+, toll free and dial around), high speed internet,
calling cards and cellular long distance to residential consumers across
Canada. Yak's most prominent long distance offering is 10-10-YAK (925), a
dial-around service which offers very economical per minute rates.





For further information:

For further information: or to arrange an interview please contact:
Micha Goddard, Narrative Advocacy Media, Office (416) 922-2211 ext. 3277,
Micha.goddard@narrativeadvocacy.com

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