LIVE CANADA challenges major American cities to come up with the right
VANCOUVER, Sept. 9 /CNW/ - Tourism is a competitive business. Tonight,
the Canadian Tourism Commission (CTC) will host an exclusive group of meeting
and event planning executives in six cities across the United States who will
simultaneously connect to LIVE CANADA events to learn more about the host
country of the Vancouver 2010 Olympic and Paralympic Winter Games...Canada!
"LIVE CANADA is CTC engaging and connecting with our clients in a whole
new way while positioning CTC as a leader in the industry," said Andrew Clark,
the CTC's VP of Market Development. "We intend to go after this segment of the
market vigorously to bring more meeting and convention business into Canada."
LIVE CANADA is an innovative marketplace that for the first time
virtually challenges Meeting, Convention and Incentive Travel (MC&IT) planners
from across the US to learn more about the extraordinary experiences available
in Canada. The event will be hosted in San Francisco, Dallas, Minneapolis,
Chicago, New York and Washington, DC.
Meeting and event planners will sip and savour a few of Canada's culinary
delights, such as icewine from Ontario, artisanal cheese from Quebec and
smoked salmon from British Columbia, as they sleuth their way through an
onsite trivia scavenger hunt. Hosted by Canadian actor/comedian Colin Mochrie
of "Whose Line is it Anyway?" fame, three LIVE CANADA participants will be
selected from each city to compete against each other in hopes of winning an
all-expense paid VIP trip to Canada.
With warm hospitality and state-of-the-art convention infrastructure set
in vibrant cities on the edge of nature, Canada is the perfect host for
international meetings and conventions. The global MC&IT market brings in over
$2.8 billion to Canada each year and is a priority market for the CTC. MC&IT
received stimulus funding from the Canadian government to develop and expand
the business travel market.
For more information on LIVE CANADA, please visit:
About the CTC
The CTC is Canada's national tourism marketing organization. Our vision
is inspiring the world to explore Canada. With our partners in the tourism
industry and the governments of Canada, the provinces and the territories, we
advertise and market Canada in 12 countries around the world, conduct industry
research and studies, and promote product and industry development. For daily
updates on CTC initiatives, subscribe to CTC News, available through RSS feeds
and by e-mail.
For further information:
For further information: Marcus Wong, Corporate Communications Advisor,
Canadian Tourism Commission, Tel, (604) 638-8411, Fax, (604) 638-8438,