High-quality tourism experiences will keep Canada competitive as a top
destination for international visitors
Tweet: New members of Signature Experiences Collection to boost
international visitors to #Canada http://ht.ly/6XOOP #secced #tourism
VANCOUVER, Oct. 18, 2011 /CNW/ - From cultural icons in sophisticated
urban centres to awe-inspiring expeditions in the high Arctic, more
exotic tourism experiences are ready to be marketed to the world as
part of Canada's strategy to differentiate itself as a destination of
choice for international travellers.
The Canadian Tourism Commission (CTC) is pleased to confirm that 67 more tourism experiences have
qualified for the Signature Experiences Collection®(SEC)—an innovative marketing program with the goal of inspiring more
high-spending international travellers to book their next vacation in
Canada. This brings the total to 115 members this year with another opportunity to apply just around the corner.
The SEC, first launched in July, showcases high-quality Canadian tourism enterprises from coast to
coast to coast that deliver the authentic experiences CTC research says
its international customers look for when they choose a vacation. As
ambassadors of Canada's tourism brand, "Canada. Keep Exploring", these memorable experiences have met rigorous criteria to ensure they will stand out in a crowded and competitive marketplace.
Members of the SEC will become the priority pool of high-quality tourism
experiences from which the CTC chooses content for its marketing
campaigns in the 11 countries where it invests.
Says Minister of State Maxime Bernier (Small Business and Tourism), "Canadian tourism businesses create jobs
in every region of the country and drive our economy forward. The
Signature Experiences Collection® will continue to play a key role in helping our tourism businesses
attract new visitors, seize new opportunities, and become more
competitive by promoting unique Canadian tourism experiences to the
International travellers will be able to find the exceptional adventures
they seek, book them and enjoy them in a way they will remember for the
rest of their lives. At the same time, it will be easier for buyers to
acquire and sell these tourism experiences to the travel trade, which will be encouraged to include them in their promotional materials
Says Michele McKenzie, CTC President & CEO, "The power of the program is that it will inspire
Canadians to create, develop, and enhance tourism products to become
truly experiential and competitive—connecting international travellers
to Canada in unique ways. The criteria have been set so that we find new Signature Experience members that
match what international customers want to buy now. We encourage
tourism businesses across the country to take advantage of the many tools we offer to help them meet the program's criteria."
The Signature Experiences Collection® is a highlight of the Government of Canada's Federal Tourism Strategy (FTS).
Background information about the Signature Experiences Collection®
Additional Web Links
About the Canadian Tourism Commission
The CTC is Canada's national tourism marketing organization. Our vision is
inspiring the world to explore Canada. With our partners in the tourism
industry and the governments of Canada, the provinces and the
territories, we advertise and market Canada in 11 countries around the
world, conduct industry research and studies, and promote product and
industry development. For regular updates on CTC initiatives, subscribe
to CTC News, available through RSS feeds and by e-mail. Become a fan on Facebook, follow us on Twitter or subscribe to our YouTube channel. For more information visit www.canada.travel/corporate.
Image with caption: "Explore Canada's flavours in a unique culinary destination. - Le Cordon Bleu International (CNW Group/Canadian Tourism Commission)". Image available at: http://photos.newswire.ca/images/download/20111018_C4827_PHOTO_EN_5019.jpg
Image with caption: "Haida Gwaii Sailing Cruise, BC. - Kevin J. Smith/Maple Leaf Adventures (CNW Group/Canadian Tourism Commission)". Image available at: http://photos.newswire.ca/images/download/20111018_C4827_PHOTO_EN_5020.jpg
Image with caption: "Narwhal and Polar Bear Safari, NU. - Michelle Valberg/Arctic Kingdom Polar Expeditions (CNW Group/Canadian Tourism Commission)". Image available at: http://photos.newswire.ca/images/download/20111018_C4827_PHOTO_EN_5021.jpg
Image with caption: "Life in 19th century New Brunswick. - King's Landing Historical Settlement (CNW Group/Canadian Tourism Commission)". Image available at: http://photos.newswire.ca/images/download/20111018_C4827_PHOTO_EN_5022.jpg
Image with caption: "The Montreal International Jazz Festival: a passion for music. - Festival International de Jazz de Montréal, Jean-François Leblanc, PQ (CNW Group/Canadian Tourism Commission)". Image available at: http://photos.newswire.ca/images/download/20111018_C4827_PHOTO_EN_5023.jpg
Video with caption: "Innovating to Compete". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111018_C4827_VIDEO_EN_5024.mp4&posterurl=http://photos.newswire.ca/images/20111018_C4827_PHOTO_EN_5024.jpg&clientName=Canadian%20Tourism%20Commission&caption=Innovating%20to%20Compete&title=Innovating%20to%20Compete
SOURCE Canadian Tourism Commission
For further information:
Senior Communications Advisor
Canadian Tourism Commission