Canadian Tire Revs Up Racing

Showcases its leading automotive business in every major race from coast to coast

TORONTO, June 17 /CNW Telbec/ - Canadian Tire automotive revved into high gear today announcing an exciting lineup of auto racing sponsorships and sponsored drivers for the country's biggest races of the year. Currently in its fourth year as the title sponsor of the NASCAR Canadian Tire series that runs 13 races from Antigonish, NS, to Vernon, BC. Canadian Tire added the Honda Indy in Edmonton, the Honda Indy Toronto and the NASCAR Nationwide at Circuit Gilles Villeneuve in Montreal to its significant racing presence. Canadian Tire today also announced a sponsorship arrangement with Canadian racing legend, Ron Fellows, in addition to their current drivers, Scott Steckly and Mark Dilley.

"As Canada's largest automotive retailer, Canadian Tire has a long tradition of supporting auto racing and motor sports in Canada," said Allan MacDonald, Senior Vice President, Automotive. "Our racing sponsorships will continue to bring the excitement of professional auto racing to Canadian racing fans - a natural fit for our business of helping customers be ready for driving with our unmatched assortment of automotive parts and accessories."

Racing legend Ron Fellows, a resident of Mississauga, Ontario, has a distinguished racing record. He is the first non-American to win in the NASCAR Nationwide Series and won the NASCAR Nationwide race in Montreal in 2008. Ron will be racing the No. 88 Chevrolet Impala in the NASCAR Nationwide Race at Circuit Gilles Villeneuve on August 29.

"I'm thrilled to partner with Canadian Tire and represent Canada's leading automotive retailer at one of this country's biggest auto racing events," said Ron Fellows. "I'm really looking forward to competing in this year's Montreal NASCAR Nationwide Series race as a member of the Canadian Tire team."

Canadian Tire's 2010 racing program includes:

    
    -   Title Sponsor of the NASCAR Canadian Tire Series and Official
        Automotive Retailer of NASCAR in Canada
    -   Official sponsor of the Honda Indy Toronto
    -   Official sponsor of the Honda Indy Edmonton
    -   NASCAR Canadian Tire Series race as a companion to the Nationwide
        Race at Circuit Gilles Villeneuve
    -   Sponsor of race car driver, Ron Fellows, in the NASCAR Nationwide
        race in Montreal
    -   Sponsor of race car driver, Scott Steckly in Canadian Tire car No. 22
    -   Sponsor of race car driver, Mark Dilley in PartSource car No. 9
    

Milverton, Ontario, resident Scott Steckly is in his second racing season driving for Canadian Tire. A 2008 NASCAR Canadian Tire Series champion, Scott is driving the No. 22 Canadian Tire Dodge Avenger, and posted a top five finish at the Vortex Brake Pads 200 at Mosport this past weekend.

Mark Dilley of Barrie, Ontario, is in his first season driving the No. 9 PartSource Dodge Avenger as part of the Canadian Tire family of drivers. Mark is a veteran driver and most recently posted a top ten finish at the Vortex Brake Pads 200 at Mosport.

Visit one of Canada's 480 Canadian Tire stores to check out the very latest in automotive parts and services, including innovations in car care and the new online tire locator http://www.canadiantire.ca/AST/browse/4/Auto/1/TiresRims.jsp?locale=en .

Follow Canadian Tire racing on twitter at CT_racing.

About Canadian Tire Corporation

Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), is one of Canada's most shopped general retailers with 480 Canadian Tire stores across the country. Our core retail and automotive operation is strengthened by PartSource, an automotive parts specialty chain; Canadian Tire Petroleum, one of the country's largest independent retailers of gasoline; Mark's "Clothes That Work," a leading retailer of men's, women's and work apparel; and, Canadian Tire Financial Services, which has issued over five million Canadian Tire MasterCard credit cards. More than 58,000 Canadians work across Canadian Tire's organization from coast-to-coast in the enterprise's retail, financial services and petroleum businesses.

Photos to follow shortly.

SOURCE Canadian Tire Corporation, Limited

For further information: For further information: Liz Hamilton, AVP, Corporate Communications, 416-544-6186, liz.hamilton@cantire.com; Rebecca Mills, Manager, Automotive Communications, 416-480-8031, rebecca.mills@cantire.com; Lauren Grant, High Road Communications, 416-644-2237, lauren.grant@HighRoad.com

Organization Profile

Canadian Tire Corporation, Limited

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890