Canadian Tire jumpstart announces $1 million contribution to help all kids play



    Canadian Tire JumpStart to make sport and recreation available to more
    than 12,000 financially underprivileged children this year in Quebec

    MONTREAL, Feb. 12 /CNW Telbec/ - At an event held earlier today, Canadian
Tire JumpStart (CTJS) announced $1 million in funding to make sport and
recreation activities available to financially underprivileged children in
Quebec in 2008.
    This commitment carries on the CTJS legacy of ensuring no child is denied
the life benefits of organized sport and recreation. Last year,
38,000 children across Canada were provided the opportunity to participate in
organized sports and recreation through CTJS. Since its inception in 2005,
CTJS has helped more than 100,000 kids get in the game. Last year in Quebec
alone, CTJS provided funding for 10,536 children.
    "The true value of the CTJS program goes far beyond just getting kids
active and involved in organized sports and recreational activities," says
Michel Choinière, president, La Fondation Canadian Tire du Québec. "It's
having a long-lasting impact on the lives of many young people," says
Choinière "Not only does it allow them to develop their athletic abilities, it
teaches them many other skills that they can take with them for the rest of
their lives. Kids are making lifelong friends and learning the value of
teamwork, in addition to realizing the benefits of physical activity."
    Canadian Tire JumpStart believes that all kids should have the
opportunity to play, however the reality is that one in three Canadian
families cannot afford to enrol their children in sports and recreation
activities. This funding will provide an opportunity for more than
12,000 children in Quebec to get active - a chance they may not have otherwise
had.
    National in scope but local in focus, the Canadian Tire JumpStart program
is delivered through 270 community chapters across Canada. Chapters are made
up of Canadian Tire Dealers and community partners who identify children who
could benefit from the program. In Quebec, 61 chapters work very closely with
organizations such as Quebec en Forme, URLS, CLSC, Maison de la Famille,
community centres, and others to ensure CTJS funding gets right to children
who need it most.

    Canadian Tire Corporation, Limited (TSX: CTR.NV, CTR) Canadian Tire
Corporation, Limited (TSX: CTR.NV, CTR) operates more than 1,100 stores, gas
bars and car washes in an inter-related network of businesses engaged in
retail, financial services and petroleum. More than 50,000 Canadians work
across the Canadian Tire organization from coast-to- coast. Canadian Tire
Retail and its Associate Dealers together form one of Canada's best-known and
most successful retailers with 468 stores in communities nationwide. Canadian
Tire stores offer a unique mix of products and services through the leadership
of three specialty stores under one roof - Automotive, Sports and Leisure, and
Home Products. Canadian Tire also offers shopping and home delivery through
www.canadiantire.ca and by phone order at 1-866-746-7287.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Michel Choinière, Associate Dealer, Canadian
Tire, (514) 895-5511; Lisa Gibson, Canadian Tire, (416) 544-7655; Daniel
Despins, PlanCom for Canadian Tire, (450) 621-2240

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CANADIAN TIRE FOUNDATION FOR FAMILIES

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