Canadian superstar Avril Lavigne shines in new TV commercial for Canon Canada



    Canon outdoor ads and in-store materials to feature Avril

    MISSISSAUGA, ON, April 20 /CNW/ - Canon Canada has unveiled its spring
advertising campaign featuring platinum selling, Juno Award winning and Grammy
nominated recording artist Avril Lavigne. The campaign kicks off today with
the debut of a new television commercial, starring Avril and Canon's new line
of PowerShot Digital ELPH cameras.
    "I love the new Canon commercial I just shot," says Avril about the ad.
"I'm a huge fan of Canon and their new line of cameras are great!"
    In addition to the TV commercial, Avril will also be featured in a series
of outdoor ads launching later this month. The billboards promote Canon's
all-new Rebel T1i Digital SLR camera - the first Rebel camera to feature full
HD video. Avril will also appear on in-store promotional materials and product
packaging for Canon.
    To help mark the launch of the spring campaign, Canon Canada has updated
its Avril Lavigne microsite, www.shootlikeastar.ca. Here visitors can view the
commercial, learn about the latest Canon point-and-shoot and DSLR cameras and
customize their own photos using icons and graphics influenced by Avril and
the new commercial.
    "Avril has been a great fit for the Canon brand," says Ian Macfarlane,
Vice President and General Manager of the Consumer Imaging Group at Canon
Canada Inc., a wholly owned subsidiary of Canon U.S.A., Inc. "She continues to
exemplify the creative spirit and flair for fashion that truly embodies what
Canon products are all about for Canadians."
    Canon Canada announced its endorsement contract with Avril in October
2008 and has since featured the superstar artist in a number of broadcast ads
and in-store marketing materials.
    For more information about the latest products from Canon Canada, please
visit www.canon.ca

    About Canon Canada Inc.

    Headquartered in Mississauga, Ontario, the company employs 1,400 people
at its offices nation-wide, servicing the Canadian market from coast to coast.
Innovation and cutting-edge technology have been essential ingredients in
Canon's success. Canon's leadership in imaging, optical and document
management technology and solutions is based in large part on the thousands of
patents the company has secured throughout its history. For the 16th
consecutive year, Canon Inc. is among the top three US patent recipients.
    The company's comprehensive product line includes networked multifunction
devices; digital copiers (colour and black and white); printers, scanners,
image filing systems and facsimile machines; calculators, digital camcorders,
digital and analogue cameras and lenses; semiconductor, broadcast and other
specialized industrial products.
    Canon supports programs that help preserve and protect the environment.
The company instituted the Clean Earth Campaign in 1990, which assists various
environmental and recycling initiatives. The Campaign has also supported
leading environmental organizations, such as World Wildlife Fund - Canada and
the Canon Envirothon.




For further information:

For further information: Wayne Doyle, Senior Manager, Corporate
Communications, Canon Canada Inc., (905) 565-4598, wdoyle@canada.canon.com;
Cameron Gordon, High Road Communications, Tel: (416) 644-2252,
cgordon@highroad.com

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Canon Canada Inc.

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