Canadian Product KINeSYS Tops EWG List As Safest And Most Effective Spray Sunscreen

    Not all sunscreens are created equal says U.S.-Based Independent Watchdog
    The Environmental Working Group (EWG)

    RICHMOND, B.C., July 11 /CNW/ - Summer's here and we all want to protect
ourselves, and especially our children's delicate skin, from the sun's harmful
rays. So just apply sunscreen, right? Well, according to a recent study
conducted by the U.S.-based Environmental Working Group (EWG), an independent
non-profit watchdog group, not just any sunscreen will do.
    After 18 months of research, EWG found that 84% of the 785 sunscreens
they reviewed with SPF 15 or higher offer inadequate protection from the sun
or contain ingredients with significant safety concerns. However, one product
was considered both supremely effective with low sun hazard as well as low
health hazard and topped the list as the best spray sunscreen - Canadian sun
care brand KINeSYS.
    KINeSYS, based in Richmond, British Columbia, was ranked the best
'conventional' spray sunscreen on a list of 785 sunscreen products. KINeSYS
KIDS Spray was also the only sunscreen identified on their list of 17 most
effective products that had zero risk of nanoparticles from titanium dioxide
or zinc oxide, a common safety concern. In addition to being the only
effective spray identified on the list, KINeSYS was also the only oil and
alcohol-free sunscreen.
    In both the U.S. and Canada, SPF ratings only cover UVB rays, which cause
sunburn, but not UVA rays, which raise skin cancer risk. Appearing on CBS'
"The Early Show", EWG Vice-President of Research Jane Houlihan referred to
well-known brands such as Coppertone and Banana Boat as being only 'moderately
effective', a huge blow to common consumer perception. However, Houlihan
singled out KINeSYS as a preferred choice for consumers, commenting on its
stable formulation and endorsing its safety and efficacy.
    KINeSYS provides broad-spectrum UVA and UVB protection with Parsol(R)
1789. Unlike many creams and lotions that contain titanium dioxide or zinc
oxide, KINeSYS Sprays contain no harsh chemical preservatives or irritants
such as PABA. Although many 'natural' sunscreens claim to be 'preservative
free', KINeSYS Sprays will not support microbial growth and therefore require
no preservatives. This is a novel approach to sunscreen and was one reason the
EWG ranked the product so well.
    KINeSYS is completely hypoallergenic and non-comedogenic. The result is a
sunscreen that is safe for sensitive skin on both the face and body and well
suited for use on a daily basis. And with its fast and easy application,
KINeSYS is perfect for daily use on children, especially considering that
50-80% of lifetime exposure to UV radiation occurs before the age of 18.

    KINeSYS was created with Canadian values. The company shuns excess
packaging and favours environmentalism by packaging the product in a 100%
recyclable bottle with an earth-friendly non-aerosol sprayer. The
non-pressurized bottle is better for the environment and safe for airline
travel regardless of your summer destination. KINeSYS is also not tested on

    KINeSYS is widely available at mass retailers across Canada. For more
information, please visit

For further information:

For further information: Samantha Lapedus, Leap Publicity, t/(416)
364-0853 e/

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