Canadian plan sponsors ask for a better member statement, Sun Life Financial delivers



    Sun Life Financial bolsters leadership position with new group retirement
    and savings plan member statement

    TORONTO, July 7 /CNW/ - Canadian plan sponsors are asking for
improvements in the member statements delivered by group retirement and
savings plan providers. Today, Sun Life Financial unveils my statement, a bold
new plan member statement developed with input from plan sponsors, plan
members, and advisors.
    An independent third-party survey conducted by Rogers Publishing found
that few plan sponsors across Canada are "very satisfied" with their
provider's pension statement:

    
    -   Only 5 per cent of respondents are very satisfied that their
        statements are read thoroughly
    -   Only 9 per cent of plan sponsors are strongly satisfied that their
        statement motivates behaviour that's in the best interests of plan
        members
    -   Only 9 per cent are strongly satisfied that their pension statements
        promote their organization as an employer of choice
    

    my statement represents the next step in the evolution of Sun Life
Financial's my money plan member education strategy. With my statement, plan
members receive a clear and concise snapshot of their plan, while plan
sponsors get a more valuable communication tool. Groundbreaking content
management technology, messagepoint(TM), delivers targeted, member-specific
calls to action that promote awareness and decision-making.
    "Plan sponsors, regardless of which provider they do business with, are
saying they see room for improvement in plan member statements," says Claude
Accum, Senior Vice-President, Group Retirement Services, Sun Life Financial
Canada. "We've spoken with many of our customers and they are thrilled with my
statement. We believe that the more plan members know about their money and
investments, the more likely they are to take an active role in their
retirement planning."
    Incorporating direct input from plan members, sponsors and advisors,
along with international best practices, Sun Life Financial's new group
retirement and savings plan statement includes a number of key features:

    
    -   A first-page summary of information plan members told us they value
        most, organized in distinct areas, personalized for each individual
        (plan balances, rates of return, investment mix)
    -   Clear, informative visuals and graphics
    -   Easy-to-read and meaningful language and explanations
    

    "We were very pleased to work with Sun Life Financial to help them
deliver an innovative plan member statement that meets the unique needs of
their diverse customer base. We think they've hit a home run, especially when
it comes to using this key touch point to educate their members on something
as important as retirement savings," says Tamara Sargeant, VP Communications
Services, Prinova, a leading provider of innovative document design,
development, software and delivery solutions.
    As part of Sun Life Financial's focus on sustainability, paper for the
envelopes and statements will be FSC-certified. The Forest Stewardship Council
(FSC) is a special designation that ensures the manner in which trees are
harvested and sustained for the future meet criteria for environmental
sustainability. Statements will continue to be available on Sun Life
Financial's Plan Member Services website for easy access and to help promote a
paperless environment.

    About Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
March 31, 2008, the Sun Life Financial group of companies had total assets
under management of $415 billion.
    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.





For further information:

For further information: Krista Wilson, Manager, External
Communications, Sun Life Financial Canada, (519) 888-3900 x 4896,
krista.wilson@sunlife.com


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