OTTAWA, April 17 /CNW Telbec/ - The Canadian Paralympic Committee (CPC)
today announced Anna Parisi as its Communications Chief.
Based in the Canadian Paralympic Committee offices in Vancouver, Ms.
Parisi will oversee all internal and external communications activities and
programs, along with branding and strategic planning to help raise the profile
of Paralympic athletes, sports and the Paralympic Movement in Canada.
Working with her communications team, the immediate priority will be to
get the nation excited about the upcoming Vancouver 2010 Paralympic Winter
Games to be held in Vancouver and Whistler, BC from March 12 to 21, 2010.
"Anna's skills will significantly expand our ability to inform and engage
the public, media, the disabled community and other stakeholders across Canada
in support of the Paralympic team, as well as the Movement as a whole in the
lead up to 2010 and beyond," said Brian MacPherson, CPC Chief Operating
Officer. "We want as many Canadians as possible to join us on the road to
Vancouver 2010, and to experience the excitement of the Paralympic Games."
Ms. Parisi was previously an Account Director at Optimum Public
Relations, where she worked on the award-winning CPC campaign, Feel the Rush,
to raise awareness and participation in sports by people with a disability.
She also managed the CPC's VIP and Sponsorship Hospitality Program at the
Beijing 2008 Paralympic Games.
With over twelve years experience in branding, marketing communications
and media relations, she has implemented effective communications strategies
for clients in fields such as high-tech, architecture, professional services,
government, not-for-profit, sport, and banking.
"It is a very exciting time to join the Canadian Paralympic Committee,"
said Ms. Parisi. "Canada has a great tradition of winning at Paralympic Games.
I am looking forward to letting all Canadians know how competitive Paralympic
sports are, and introducing them to Canada's accomplished Paralympians and
About the Canadian Paralympic Committee
The Canadian Paralympic Committee (CPC) is a non-profit, private
organization with 42 member sports organisations dedicated to strengthening
the Paralympic Movement by empowering Canadians with a disability through
sport. The CPC is responsible for managing the team of athletes who represent
Canada at Paralympic Games. By supporting Canadian Paralympic athletes and
promoting their success, the CPC inspires all Canadians with a disability to
get involved in sport through programs delivered by our members. For more
information visit, www.paralympic.ca
For further information:
For further information: Marie-Helene Cayer, Canadian Paralympic
Committee, (778) 329-0328, firstname.lastname@example.org