Canadian Pain Society, mdBriefCase and AdvancingIn Team up to Provide Online Resources for Pain Management Health Professionals



    TORONTO, July 23 /CNW/ - The Canadian Pain Society (CPS), AdvancingIn and
mdBriefCase Inc. are pleased to announce a new partnership to provide on-line
education and support for Canadian healthcare professionals involved in pain
management.
    Advancing In Pain Management (www.advancingin.com) will provide CPS
members and other healthcare professionals with an interest in pain management
with access to free, convenient, interactive continuing educational
programming resources, including CPD programs, eSymposia and national
discussion forums.
    The Canadian Pain Society represents more than 725 members across Canada,
advocating for the health needs of patients suffering from needless pain. This
new partnership with AdvancingIn and mdBriefCase promises to enhance the CPS
educational programs by increasing their visibility and accessibility using
Web-based tools.
    Dr. Roman Jovey, Immediate Past-President of the Canadian Pain Society
notes: "The problem of undertreated pain in Canada is huge and the training of
currently practicing health care professionals has largely been inadequate.
This important partnership will allow us to reach out to practicing health
professionals across the country to enhance their knowledge and skills to
optimally manage pain and reduce unnecessary suffering."
    www.mdBriefCase.com is the market leader in providing online education;
approximately 70% of all Canadian physicians have joined. These members
receive free access to the highest-quality accredited programs, integrating
the best practices from leading experts in the field. Through partnerships
with professional associations and societies, such as the CPS, the Canadian
Paediatric Society, the Canadian Cardiovascular Society, the Canadian Society
of Endocrinology and the Society of Obstetricians and Gynaecologists, these
Web sites offer health professionals with access to 50+ continuing education
programs per year.
    "We are very excited about our partnership with the CPS," said
Nancy Thomson, Vice President of mdBriefCase. "There are many interesting
opportunities when it comes to pain management health education and we look
forward to providing health professionals across Canada with a suite of
unparalleled tools and resources. Initial planned programming includes
case-based e-learning programs and symposia from the CPS 2009 conference."
    The needs of Canadian health professionals are evolving. A recent survey
found specialists spend more than 300 hours per year searching for medical
information on-line. The American Medical Association predicts 50% of all CME
will be completed online in the near future. In Canada, several surveys have
found that between 60-70% of Canadian physicians now participate in eCME.
These surveys also found that between 80-90% view mdBriefCase as their primary
source.
    The CPS, AdvancingIn and mdBriefCase are working together to provide
programming that will promote best-practice pain management to optimize
patient outcomes.

    The Partners:

    The Canadian Pain Society has been a chapter of the International
Association for the Study of Pain since 1982.
    The aim of the CPS is to foster and encourage research on pain mechanisms
and pain syndromes and to help improve the management of patients with acute
and chronic pain by bringing together the basic scientists and health
professionals of various disciplines and backgrounds who have an interest in
pain research and management.

    mdBriefCase is a Canadian physician-only Continuing Medical Education
(CME) website dedicated to providing the best quality, accredited and
innovative on-line programs. The web-site, www.mdBriefCase.com has been in
existence since March of 2002 and since then has had approximately
35,000 physicians register. These programs are all accredited, interactive and
multimedia. They are developed by leading Canadian opinion leaders and
academic institutions.





For further information:

For further information: Contact Person: Ellen Maracle-Benton, Company
Name: Canadian Pain Society, Telephone Number: (905) 668-9545, Email Address:
ellen@canadianpainsociety.ca, Web site address:
http://www.canadianpainsociety.ca; Contact Person: Nancy Thomson, Vice
President, Company Name: mdBriefCase, Telephone Number: (416) 488-5500 ext.
227, Email Address: nthomson@mdbriefcase.com, Web site address,
http://www.mdBriefCase.com; Contact Person: Greg Cook, President, Company
Name: mdBriefCase, Telephone Number: (416) 488-5500 ext. 225, Email Address:
gregcook@mdBriefcase.com, Web site address: http://www.mdBriefCase.com

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