Canadian Paediatric Society, mdBriefCase and AdvancingIn Team up to Provide Online Resources for Paediatric Health Professionals



    TORONTO, Feb. 7 /CNW/ - The Canadian Paediatric Society (CPS),
AdvancingIn and mdBriefCase Inc. are pleased to announce a new partnership to
provide on-line support for Canadian child and youth healthcare professionals.
    Advancing In Paediatric Health (www.advancingin.com) will provide CPS
members and healthcare professionals with an interest in paediatric medicine
with access to free, convenient, interactive continuing educational
programming resources, including CME programs, eSymposia and national
discussion forums.
    The Canadian Paediatric Society represents more than
2,500 paediatricians, advocating for the health needs of children and youth.
This new partnership with AdvancingIn and mdBriefCase promises to enhance the
CPS educational programs by increasing their visibility and accessibility
using Web-based tools.
    "CPS members have identified an interest in pursuing on-line education
and we feel that this partnership will provide the greatest opportunity for
our members." said Marie Adèle Davis, Executive Director of the Canadian
Paediatric Society (CPS).
    www.mdBriefCase.com is the market leader in providing online education;
approximately 70% of all Canadian physicians have joined. These members
receive free access to the highest-quality accredited programs, integrating
the best practices from leading experts in the field. Through partnerships
with professional associations and societies, such as the CPS, the Canadian
Cardiovascular Society, the Canadian Society of Endocrinology and the Society
of Obstetricians and Gynaecologists, these Web sites offer health
professionals with access to 50+ continuing education programs per year.
    "We are very excited about our partnership with the CPS," said Nancy
Thomson, Vice President of mdBriefCase. "There are many interesting
opportunities when it comes to paediatric health education and we look forward
to providing health professionals across Canada with a suite of unparalleled
tools and resources. Initial planned programming includes eSymposia from the
CPS 2008 conference and a virtual patient practice in the area of childhood
vaccines."
    The needs of Canadian health professionals are evolving. A recent survey
found specialists spend more than 300 hours per year searching for medical
information on-line. The American Medical Association predicts 50% of all CME
will be completed online in the near future. In Canada, several surveys have
found that between 60 - 70% of Canadian physicians now participate in eCME.
These surveys also found that between 80-90% view mdBriefCase as their primary
source.
    The CPS, AdvancingIn and mdBriefCase are working together to provide
programming that will promote paediatric health and optimize outcomes.

    The Partners:

    The Canadian Paediatric Society is the national association of
paediatricians, committed to working together and with others to advance the
health of children and youth by promoting excellence in health care, advocacy,
education, research and support of its membership.

    mdBriefCase is a Canadian physician-only Continuing Medical Education
(CME) website dedicated to providing the best quality, accredited and
innovative on-line programs. The web-site, www.mdBriefCase.com has been in
existence since March of 2002 and since then has had approximately
35,000 physicians register. These programs are all accredited, interactive and
multimedia. They are developed by leading Canadian opinion leaders and
academic institutions.





For further information:

For further information: Jackie Millette, Canadian Paediatric Society,
(613) 526-9397, education@cps.ca, www.cps.ca; Nancy Thomson, Vice President,
mdBriefCase, (416) 488-5500 ext. 227, nthomson@mdbriefcase.com,
http://www.mdBriefCase.com; Cynthia Hastings-James, Vice-President Business
Development, mdBriefCase, (416) 488-5500 ext. 225, c.hastings@mdbriefcase.com,
http://www.mdBriefCase.com

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