Canadian Olympic Committee Celebrates Great Canadian Olympic Moments



    Online campaign offers Canadians a chance to revisit great Olympic
    moments of the past and take an active role in helping to make the next
    great Canadian Olympic moment happen

    TORONTO, June 20 /CNW/ - The Canadian Olympic Committee (COC) announced
today the launch of a new online campaign which invites Canadians across the
country to show their Olympic colours and support the Canadian Olympic team on
its quest to Own the Podium in Vancouver (2010), and conquer the Road to
Excellence in Beijing (2008), London (2012) and beyond.
    The COC is launching the online campaign this month in recognition of
International Olympic Day, which occurs annually on June 23 to commemorate
June 23, 1894, the founding date of both the International Olympic Committee
and the modern Olympic Movement. Through the campaign's email creative and
interactive site at www.olympic.ca/EN/olympic_day07, the COC encourages
Canadians to contribute to the winter Own the Podium 2010 and summer Road to
Excellence initiatives in support of current Canadian Olympic Games hopefuls
in their quest for gold. Through the campaign, Canadians will also have the
opportunity to remember and celebrate the country's past Olympians and the
great Olympic moments they have brought home to Canada over the years.
    "For more than 100 years, Canadian athletes have been inspiring us with
moments of anticipation, excitement and glory as they strive for excellence at
the Olympic Games," said David Bedford, Executive Director, Marketing and
Communications at the Canadian Olympic Committee. "This campaign provides
Canadians with the opportunity to not only recognize some of those past
moments, but to financially support our Canadian athletes in creating many
more memorable moments at each and every Olympic Games in the future."
    "It was with such pride and honour that I watched the flag being raised
in Torino where winning gold for Canada transformed a lifelong objective from
dream to reality," said Jennifer Heil, 2006 Olympic Champion in freestyle
mogul skiing. "This just goes to show that with hard work, discipline and the
unwavering support of coaches, family, friends and fellow Canadians, dreams do
come true."
    The COC, in collaboration with its national partners, supporters and
suppliers -- including RBC, Hbc, General Motors, Petro-Canada, RONA, VISA, Jet
Set Sports, Weston Bakeries, and Dow Chemical -- will reach out to more than
five million Canadians with this year's Olympic Day campaign. In addition,
General Motors and Petro-Canada have committed to matching the contributions
made by their customers.
    In promotion of Olympic Day in Canada, Premier National Partner Hbc will
be executing its annual Run for Canada in 13 communities across Canada on
July 1st. Olympians and Olympic hopefuls, including many of the 200 athletes
Hbc financially supports, will participate in this event that benefits Own the
Podium 2010, Road to Excellence, as well as numerous other Hbc sport
partnerships. National Partner RONA is welcoming Canadian Olympic athletes to
meet its customers in more than 100 stores across Canada on June 23/24 in
support of the RONA Growing With Our Athletes program and the Canadian Olympic
Foundation. RONA will donate $1.50 to the program from every can of RONA or
RONA collection paint and stain that is sold in participating RONA stores.
There will also be donation boxes in each of the participating RONA stores
into which consumers can contribute their spare change.
    Visit www.olympic.ca/EN/olympic_day07 to give online to the Own the
Podium 2010 and Road to Excellence initiatives; view a video montage of great
Canadian Olympic moments; and vote on your favourite Olympic moment today. It
only takes a minute to make a difference, and just one click will help create
the next great Canadian Olympic moment.

    About Own the Podium

    Own the Podium 2010 (OTP) is an unprecedented sport technical initiative
designed to help Canada be the top medal finisher at the 2010 Olympic Winter
Games in Vancouver and to place among the top three nations at the 2010
Paralympic Games. The focus of OTP is to provide additional resources,
leadership, expertise and high performance sport programming to Canadian medal
potential athletes, coaches and support team members to help them achieve
podium success. The OTP initiative was launched in January 2005 and is a
collaborative effort supported by all 13 of Canada's winter National Sport
Federations and the major winter sport partners. For more information, visit
www.ownthepodium2010.com.

    About Road to Excellence

    The Road to Excellence (RTE) initiative is a comprehensive plan for
Canada to improve its podium results in Beijing, London and beyond. Similar to
the OTP winter sport initiative, the Road to Excellence plan marks the first
time Canada's summer sport organizations have come together with their sport
partners to map out a comprehensive plan for podium success. The goal for the
RTE initiative is for Canada to place in the top 16 nations at the Olympic
Games in Beijing and top 12 in London in 2012. The goal for the upcoming
Paralympic Games is for Canada to place in the top five nations at both the
2008 and 2012 Paralympic Games. Although RTE has only been in operation for a
few months, it has already started to make a difference for Canada's summer
National Sport Federations who are preparing for the Olympic Games in Beijing
in 2008.

    About the Canadian Olympic Committee

    The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all aspects
of Canada's involvement in the Olympic movement, including Canada's
participation in the Olympic and Pan American Games and a wide variety of
programs that promote the Olympic Movement in Canada through cultural and
educational means. For more information, see the COC website: www.olympic.ca.





For further information:

For further information: Eric Michalko, Canadian Olympic Committee, P:
(416) 324-4146, E: emichalko@olympic.ca; Laura Stratton, Edelman Public
Relations, P: (416) 697-2252, E: laura.stratton@edelman.com

Organization Profile

Canadian Olympic Committee

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890