Canadian minor hockey players to join starting line up at 2008 NHL(R) All-Star Game in Atlanta



    McDonald's(R) In The Line Up(TM) online contest presents young Canadian
    hockey players with a chance at a once-in-a-lifetime opportunity

    TORONTO, Nov. 6 /CNW/ - McDonald's Restaurants of Canada Limited is proud
to work once again with the National Hockey League and the National Hockey
League Players' Association to bring an NHL(R) All-Star experience to Canadian
minor hockey players. The McDonald's(R) In The Line Up(TM) contest will
provide 12 young hockey players with the opportunity of a lifetime to join an
NHL All-Star player at centre ice at the 2008 NHL(R) All-Star Game in Atlanta,
Georgia on January 27th, 2008.
    Beginning November 5, 2007 through to December 9, 2007, parents and legal
guardians can enter for a chance to win at www.mcdonaldsinthelineup.ca. The
young hockey players must be between the ages of 7 and 12, residents of Canada
and registered on a hockey team whose association is a member of Hockey
Canada.
    "The McDonald's(R) In The Line Up(TM) contest brings to life an NHL
All-Star experience," said Louie Mele, President, McDonald's Restaurants of
Canada Limited. "We are proud to work with the NHL and the NHLPA to bring this
opportunity to young hockey players in Canada."
    Twelve regional winners, one from each province and two from the
Territories, will be randomly selected to fly with their child to Atlanta,
Georgia for the 2008 NHL All-Star Game festivities. The twelve winners'
children will have the opportunity to step onto the ice and join the NHL All
Stars during player introductions at the opening ceremonies, and stand with
their heroes during the singing of the national anthems.

    
    Each of the 12 children (along with their parent or guardian), will also
receive:

    -   Round-trip airfare
    -   3 nights hotel and ground transfers
    -   Official Player escort uniform for the children
    -   2 tickets each to the Dodge/NHL Super Skills(R)
    -   2 tickets to the NHL All-Star Game - the children will join the
        players on-ice during the singing of the national anthems
    

    "The trip to the 2007 NHL All Star Game in Dallas was truly the
experience of a lifetime," said 2007 winner Tim Bovaird. "It was the most
wonderful thing to see my son standing at centre ice with some of his hockey
heroes. The whole adventure was such a unique experience that we can't thank
McDonald's enough for allowing us to be a part of it."

    About McDonald's Canada

    McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 77,000 Canadians coast to
coast. Approximately 65 per cent of McDonald's Canadian restaurants are
locally owned and operated by independent entrepreneurs. For more information
about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.

    About the NHL

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM
Radio). Through the NHL Foundation, the League's charitable arm, the NHL
raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids
and NHL Diversity, and supports the charitable efforts of all NHL players. For
more information on the NHL, log on to NHL.com.

    NHL and NHL SuperSkills are registered trademarks and the NHL Shield is a
trademark of the National Hockey League. All Rights Reserved.

    About the NHLPA

    The National Hockey League Players' Association (NHLPA), established in
1967, is a labour union whose members are the players in the National Hockey
League (NHL). The NHLPA is located in Toronto, Ontario and works on behalf of
the players in varied disciplines such as labour law, product licensing,
marketing, international hockey and community relations. In 1999, the NHLPA
launched the Goals & Dreams fund, a $15-million hockey program which is the
largest grassroots hockey program ever created. The players' program has
donated full sets of hockey equipment to more than 8,000 economically
challenged children in 17 countries and assisted with upgrades and the
building of hundreds of arenas world-wide. For more information on the NHLPA,
please visit nhlpa.com.




For further information:

For further information: McDonald's Canada Media Relations Centre,
1-877-786-3342; Kerry McGovern, National Hockey League, (212) 789-2172; Tyler
Currie, Manager, Communications, National Hockey League Players' Association,
(416) 313-2325

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McDonald's Restaurants of Canada Limited

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