Canadian medical discovery - COLD-FX - chosen as Official Cold/Flu Remedy of the Vancouver 2010 Olympic and Paralympic Winter Games



    COLD-FX working to help make 2010 Winter Games the healthiest ever

    RICHMOND, BC, Jan. 20 /CNW/ - As the world's best athletes set their
sights on Vancouver and Whistler in 2010, the Vancouver Organizing Committee
for the 2010 Olympic and Paralympic Winter Games (VANOC) will also be striving
to be at the top of its game as it prepares to host athletes, officials,
spectators and media from around the world in 2010 - and one of Canada's most
popular cold and flu medicines - COLD-FX(R) - will be there to help.
    Dave Cobb, VANOC's executive vice-president, revenue, marketing and
communications, and Dr. Jacqueline Shan, president and chief scientific
officer of CV Technologies Inc., the maker of COLD-FX, joined Olympian Clara
Hughes today at the Richmond Olympic Oval to announce COLD-FX as Official
Supplier in the category of cold and flu remedies for the 2010 Winter Games.
    "COLD-FX is a Canadian success story that has taken great strides in
keeping high-performance athletes healthy during their demanding competitive
seasons," said Cobb. "We are pleased to partner with this leading Canadian
company and we welcome them into the Vancouver 2010 family as we prepare to
host the world."
    "CV Technologies has done praiseworthy and unique research in the field
of cold and flu medicines, and the result is a Health Canada-approved, leading
natural product with excellent quality standards," said VANOC chief medical
officer, Dr. Jack Taunton. "It's of the utmost importance that our workforce
team stays at the top of our game in what will be an exciting and demanding 13
months as we prepare to host the world, and COLD-FX will help us do that."
    COLD-FX's four-year Official Supplier partnership with VANOC provides
sponsorship rights for the 2010 Winter Games. As part of the sponsorship, CV
Technologies Inc. will make a financial investment in the Games and will also
provide COLD-FX to VANOC for its use. During the 2010 Winter Games, COLD-FX
will be available at general stores within the Olympic and Paralympic Villages
in Vancouver and Whistler. COLD-FX will also serve as Official Supplier for
the Canadian Olympic Teams competing at the 2010 Olympic Winter Games and the
London 2012 Olympic Games.
    "We are proud our product has helped to keep world-class athletes healthy
and in peak shape so they can always give 100 per cent in training and
competition," said Dr. Shan, co-discoverer of COLD-FX. "We are equally
honoured to be chosen as the official cold and flu remedy of the Games and are
excited to help stage an Olympic and Paralympic Games in Canada."
    Hughes, an Olympic gold medal speed skater and one of only four athletes
in the world to win medals at both summer and winter Games, has been using
COLD-FX for six years.
    "Canadian athletes are all working towards the performance of their lives
in 2010, and staying healthy is incredibly important," Hughes said. "As an
athlete, you don't want to be beaten by a cold - so we're lucky to have
COLD-FX available to us. Many of us count on it as we go for the gold."
    Colds and flu are a big concern for competitors, trainers and coaches, as
well as Games organizers. Some sports medical experts say the common cold is
an ailment that impacts performance among athletes more than all other
illnesses combined. COLD-FX, a unique extract from the ginseng root, is
marketed as a daily defence against colds and flu by Edmonton-based CV
Technologies Inc. It has been approved by Health Canada to help reduce the
frequency, severity and duration of cold and flu symptoms by boosting the
immune system.
    As part of CV Technologies' commitment to the highest standards of
quality, COLD-FX is undergoing stringent review through the NSF Athletic
Banned Substances Certification Program - the only certification program
recognized by the Canadian Centre for Ethics in Sport (CCES) to minimize the
risk to athletes of testing positive for banned substances.

    About CV Technologies Inc.

    CV Technologies Inc. (TSX:CVQ), founded in 1992, strives to transform
people's lives to be healthier and happier by focusing on prevention and
recovery through the use of evidence-based, naturally derived health products.
The Company's lead product COLD-FX strengthens the immune system and is widely
used as a leading over-the-counter remedy for helping to prevent and relieve
cold and flu infections. COLD-FX has been approved by Health Canada and
continues to rank as the No. 1 selling cold and flu remedy in Canada. For more
information, visit www.cvtechnologies.com.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful winter Games in 2010 and to leave a financial legacy for sport.
VANOC's Worldwide TOP Partners include Coca-Cola, ACER, Atos Origin, GE,
McDonald's, Omega, Panasonic, Samsung and Visa. VANOC's National Partners are
Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada, and RONA.
    VANOC's Official Supporters include Air Canada, BC Hydro, Bombardier
Inc., the British Columbia Lottery Corp., Canadian Pacific, the Insurance
Corp. of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal
Canadian Mint and Teck Cominco Ltd. VANOC's Official Suppliers are 3M,
Acklands-Grainger, Aggreko, Aquilini Investment Group, Birks, Britco, Canada
Post, Canwest Publishing Inc., CV Technologies Inc., Deloitte, Dow Canada,
EPCOR, Garrett Metal Detectors, General Mills, Hain Celestial Canada, Haworth
Canada, Karl's Global Events Inc., Millennium Development Corp., Molson,
Nortel, Port Metro Vancouver, Purolator, Saputo, Sleep Country Canada, Sun
Microsystems of Canada, The Globe and Mail, Tickets.com, TransCanada,
Vancouver Airport Authority, Vincor Canada, Weston Bakeries, Workopolis, and
Wrigley Canada.





For further information:

For further information: Media contacts: Greg Alexis, VANOC
Communications, Tel: (604) 403-1627, E-mail: greg_alexis@vancouver2010.com;
Warren Michaels, vice-president, communications, CV Technologies Inc., Tel:
(780) 432-0022, E-mail: warren.michaels@cvtechnologies.com

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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VANOC

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