Canadian Marketing Association welcomes National Do Not Call announcement



    TORONTO, July 30 /CNW/ - The Canadian Marketing Association welcomes
today's announcement from the Canadian Radio-Television and Telecommunications
Commission (CRTC) regarding the September 30 2008 launch date of the National
Do Not Call List (NDNCL). The Canadian Marketing Association has worked
closely with the CRTC throughout the creation and implementation of the
National Do Not Call List and the accompanying telemarketing rules.
    "The existence of a national do not call list will not prevent our
members from conducting business. On the contrary, it will be good for
consumers and for marketers alike." Gustavson commented. "Adhering to this
list will allow organizations to market their products and services more
efficiently by ensuring that they are allocating their marketing budgets
appropriately."
    The Association has operated its own Do Not Call service since 1989 which
is compulsory for its members. The Association's Do Not Call registry has over
600,000 phone numbers registered.

    With more than 800 corporate members, the Canadian Marketing Association
is the largest marketing association in Canada. Its members include
corporations and organizations which encompass Canada's major business sectors
and which represent all marketing disciplines, channels and technologies.





For further information:

For further information: Stephanie Quinlan, Writer-Editor, Tel: (416)
644-3740, E-mail: squinlan@the-cma.org


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