Canadian Marketing Association welcomes anti-spam legislation



    TORONTO, April 24 /CNW/ - The Canadian Marketing Association welcomes
anti-spam legislation that was introduced in the House of Commons today.
    "This is important news for legitimate marketers and good news for
consumers," noted CMA's President and CEO John Gustavson. "Through rigorous
enforcement and the backing of the federal government, we will now have a law
that will help combat what has been a ongoing problem for legitimate companies
that use the Internet to grow their business."
    The Canadian Marketing Association was an early pioneer in the
self-regulation of Internet marketing, having passed amendments to its Code of
Ethics in 1997 that require CMA Members to have the consent of consumers
before sending unsolicited commercial email.

    With more than 800 corporate members, the Canadian Marketing Association
(CMA) is the largest marketing association in Canada. Embracing Canada's major
business sectors and all marketing disciplines, channels and technologies, CMA
Members make a major contribution to the Canadian economy by driving $150
billion in sales of goods and services annually and supporting nearly one
million jobs.
    The Canadian Marketing Association is the marketing community's leading
advocate on the key public policy issues affecting both consumer and
business-to-business marketers. As well, CMA is the principal provider of
knowledge, marketing intelligence and professional development opportunities
for marketers; and catalyst for networking and business opportunities within
the marketing community.





For further information:

For further information: Ed Cartwright, Senior Director, Communications,
Tel: (416) 644-3760, ecartwright@the-cma.org


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