Canadian drivers pick the Toyota Corolla - one million times!



    TORONTO, March 1 /CNW/ - Toyota Canada Inc. (TCI) today announced that it
has sold its one-millionth Toyota Corolla in this country.
    "Ask a Canadian why they love their Toyota Corolla, and they'll tell you
it's dependable, affordable, and fuel-efficient. These core values are what
bring Corolla drivers back to this popular vehicle, year after year after
year," said Tony Wearing, Managing Director of Toyota Canada Inc. "What's
more, Canadians have made the Corolla their own in many ways - from building
the Corolla to the highest quality standards in the world, to buying them one
million times. I'd like to thank Canadian drivers for helping to make the
Toyota Corolla one of the world's most popular vehicles."
    Reaching the one-million-sales benchmark is just the latest milestone for
the Corolla, which is one of Toyota's best-selling vehicles world wide. First
introduced in 1966, the Toyota Corolla has been built at Toyota Motor
Manufacturing Canada Inc. (TMMC) since 1988, and is also built at Toyota
assembly plants in more than a dozen other countries.
    The Corolla has been honored with six CAA Pyramid Awards(TM) for overall
vehicle ownership satisfaction, and has been named Best Compact Car five times
in the Initial Quality Study from J.D. Power and Associates.
    For the 2007 model year, the Toyota Corolla continues to provide Canadian
drivers with the outstanding combination of qualities that have made it a
best-seller from the very beginning.
    The Toyota Corolla's formula for success is no secret: Take equal parts
quality, durability and reliability, add a generous helping of occupant
protection and wallet-friendly fuel economy, and finish with exceptional
performance and sleek good looks. The result is a compact car that is as fun
to drive as it is smart to own.
    The 2007 Toyota Corolla is available in three well-equipped trim levels;
CE, Sport, and LE. Each trim level can be customized to suit individual
customer preferences by using Toyota's online accessory configurator. The
configurator can be found online at www.toyota.ca, or by visiting any Toyota
dealership.
    As it has been for 40 years, every Toyota Corolla represents superb value
for the money, carrying a Manufacturer's Suggested Retail Price starting at
just $15,785.

    About Toyota Canada

    Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and
Lexus vehicles, and Toyota lift trucks. Toyota Canada's head office is in
Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax.
Toyota parts and accessories are distributed through TCI's Parts Distribution
Centres in Toronto and Vancouver.
    TCI supports more than 260 Toyota, Lexus and Toyota Industrial Equipment
dealers in Canada with services that include training, marketing,
environmental and customer satisfaction initiatives. For more, visit TCI
online at www.toyota.ca.





For further information:

For further information: TOYOTA CANADA INC., Kathryn Ruhland, Public
Relations Manager, (416) 431-8333, media@toyota.ca


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