Canadian Diabetes Association targets young adults for Diabetes Awareness Month



    Diabetes affects all Canadians - young and old

    TORONTO, Nov. 1 /CNW/ - November is Diabetes Awareness Month and the
Canadian Diabetes Association is urging young adults to take diabetes
seriously. The disease is having a serious impact on people who have it,
people close to them, and on our healthcare system, and the Association
recognizes the need to get Canada's younger generations involved.
    This year, for Diabetes Awareness Month, the Association will focus on
innovative on-line communications to reach a younger demographic. A special
interactive website has been developed at www.getserious.ca which uses a
novel, lighthearted 'speed dating' concept to drive home a serious message:
diabetes is a serious disease with serious impacts.
    "According to research conducted by the Canadian Diabetes Association,
young adults are informed about diabetes, but do not see it as the serious,
potentially life-threatening condition that it is," says Colleen Mulholland,
Vice-President of Marketing and Communications, Canadian Diabetes Association.
"Canada's future generations need to understand the impact of diabetes. The
Canadian Diabetes Association is delivering the message, 'Think diabetes can't
affect you because you're young? Think again.'"
    Current projections indicate that 3 million Canadians will be affected by
diabetes by 2010. Young people have always been affected by type 1 and now
more and more children and youth are being diagnosed with type 2. Changes to
the diabetes landscape in Canada are being affected by various factors:
obesity rates and rising and growing numbers of new Canadians are arriving
from high-risk ethnic groups such as people of Hispanic, Asian, South Asian or
African descent.
    During the month of November, the Association will be using their
innovative approach to ensure young adults across Canada understand the
importance of managing diabetes and preventing type 2 diabetes.

    The Canadian Diabetes Association works to prevent diabetes and improve
the quality of life for those affected by diabetes, through research,
education, service and advocacy. With a presence in more than 150 communities,
the Canadian Diabetes Association's strong network of assistance includes
volunteers, employees, healthcare professionals and partners. To learn more,
visit www.diabetes.ca or call 1-800-BANTING (226-8464).





For further information:

For further information: Jeremy Brace, Marketing and Communications,
Canadian Diabetes Association, Tel: (416) 408-7146, Email:
jeremy.brace@diabetes.ca

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Canadian Diabetes Association

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