TORONTO, Dec. 7 /CNW/ - Mercedes-Benz Canada announced today the start of
the sales for next generation smart fortwo. The first new generation smart
fortwo was delivered by smart Centre Mississauga to Tracy MacKenzie, a 24-year
old resident of Brampton, Ontario. "After my test drive, I knew that the smart
fortwo was the perfect fit for me. As my first car purchase, it satisfied my
budget and safety concerns, along with my fun-spirited personality."
The smart brand was launched in Canada in late 2004, and the car was an
immediate hit with car-buying Canadians who enthusiastically embraced this
concept of uniquely intelligent personal transportation. While the smart was
initially hailed predominantly as a city car, it has also done extremely well
outside major urban centres: in its first three years in Canada, more than 50%
of sales have been transacted in smaller markets and rural areas.
In short, the diminutive car has performed big in every way, including
its volume. When Mercedes-Benz Canada decided to import and distribute the
smart, it had a goal of 3,000 units for the remaining three year period of the
car's lifecycle. Instead, more than 10,000 units - more than three times the
original planning volume - were retailed. Production of the first generation
smart is now virtually sold out.
The new generation smart fortwo has now arrived in Canadian showrooms. It
is offered in three models: the pure coupé starting at $14,990, the passion
coupé starting at $18,250, and the passion cabriolet starting at $21,250.
The basic pure model is standard-equipped with convenience features such
as a 5-speed automatic transmission with manual shift mode, central remote
locking system, 2-spoke leather steering wheel, power windows, radio 9 and
The sporty and well-equipped passion coupe includes a panoramic roof,
alloy wheels, air conditioning with climate control, 3-spoke leather steering
wheel with shift paddles, power windows, power steering, heated seats, radio
10 with sound package, and tridion safety cell in silver.
The passion cabriolet has all the features of the passion coupé. The main
difference lies in the soft top with a heated rear glass window that is fully
automatic and can be infinitely adjusted to any position while driving at any
speed. To convert the car into a full cabriolet, the side roof bars can be
removed in no time and stowed in a special compartment in the tailgate.
The new generation smart offers additional comfort and agility and again
sets new standards in safety and ecology. A host of advances complement a
dynamic and more aggressive look designed to enhance the lifestyle, practical
needs and personal style of the customer.
The tridion safety cell, esp(R), brake assist, active safety systems,
advanced seats with integral seat belts, full-size driver and passenger
airbags, and head/thorax side airbags are some of the key safety features
offered on the new generation models. Its longer wheelbase, wider track and
stance make for improved handling and a more comfortable ride.
The new generation smart has been redesigned with a new, more powerful
gasoline engine, better acceleration and higher maximum speed without
compromising its top notch fuel economy - the car qualifies for the full
ecoAuto Rebate of $2,000.
Its lower emissions and phenomenal fuel consumption, combined with 100%
recyclable body panels, make it the ideal choice for consumers who are
conscious about making a difference. The smart will continue to be
manufactured in Hambach, France - an energy-saving, eco-friendly production
President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt, said,
"We have great expectations for the all-new smart. It is the right product at
the right time. The smart's minimal ecological footprint addresses today's
environmental concerns, and it supports a socially responsible lifestyle
without asking consumers to make compromises or sacrifices."
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: about smart is available on the internet at:
www.thesmart.ca; Contact: JoAnne Caza, (416) 847-7550; Arden Nerling, (416)