Canadian companies urged to recession proof their businesses



    TORONTO, June 8 /CNW/ - "Competitive Advantage is what separates you from
the rest of the herd. It's what keeps your business alive and growing. In
short, it's the reason you are in business. Yet the biggest marketing flaw in
most companies is their failure to fully reap the benefits of their
competitive advantages. Either way, they think they have a competitive
advantage but don't. Or, they have one and don't even realize it. Or they know
they have a strong competitive advantage but fail to promote it adequately to
their customers and prospects." (Creating Competitive Advantage, Doubleday,
2006).
    How do Canadian businesses recession proof their business?
Jaynie L. Smith, one of the world's leading competitive advantage experts, has
asked over 3,000 CEO's to name their No.1 competitive advantage, but fewer
than 2% can answer. To recession proof your business, you must be able to
answer this question. Additionally, Smith notes that 85% of companies don't
know their customer's hierarchy of buying criteria. Canadian companies simply
cannot compete in a competitive environment unless they know what is essential
from their customer's viewpoint, and communicate their competitive advantages
accordingly.

    Jaynie Smith brought competitive advantage to the forefront of the
business world through the publication of her best-selling book, Creating
Competitive Advantage. She has over 20 years experience working with Fortune
500 companies and over 30,000 hours coaching CEO's of mid market companies.
She has received 15 Top Performer Awards for CEO coaching and is CEO of Smart
Advantage, Inc. in Ft. Lauderdale, Florida.
    Jaynie Smith will be in Toronto on June 17, 2008 as a keynote speaker for
Profit Magazine's Profit 100 CEO Summit. Attendees will learn:

    
    -   How to answer the question, "Why should I do business with you?"
    -   How not to sell on price...even in commodity markets
    -   How to maintain market share and increase referrals in highly
        competitive markets
    

    For more information or to book Jaynie Smith for a consultation, media
interview or speaking engagement, please call 954-763-5757 or visit,
www.smartadvantage.com.





For further information:

For further information: Media Contact: Angel Wasserman, Smart
Advantage, Inc., (954) 763-5757, awasserman@smartadvantage.com

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CREATING COMPETITIVE ADVANTAGE

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