Canadian-built models drive Toyota Canada Inc. to all-time record year in 2008



    
    Drivers embrace quality, fuel-efficiency and safety, setting 2008 Toyota
    and Lexus records
    

    TORONTO, Jan. 5 /CNW/ - In 2008, Canadian drivers purchased with a strong
focus on vehicle quality, safety and fuel efficiency, while not sacrificing on
the performance and amenities that Toyota and Lexus offer. Canadians made it
possible for Toyota Canada Inc. to achieve a best ever year of sales in 2008,
driving away in 224,158 Toyota and Lexus vehicles in 2008, up 11.3% from 2007
to set the second straight year of sales over 200,000.
    Toyota and Lexus both enjoyed record sales years. Toyota sales of 209,157
were up 11.3% from 2007 and represent the first time the Toyota brand has sold
more than 200,000 vehicles in a single year in Canada, while also exceeding
2007 combined Lexus and Toyota sales of 201,326. Lexus sales of 15,001
vehicles, up 12.0% versus 2007, helped the luxury brand to set its new
Canadian sales record.

    
    Highlights for full-year 2008 (versus 2007):

    Made-in-Canada successes:

      -  57,736 Toyota Corolla models sold, up 42.6%

      -  23,549 Toyota Matrix models sold, up 10.2%

      -  20,522 Toyota RAV4 models sold, up 25.7%

      -  4,841 Lexus RX 350 models sold, up 28.9%

    Cleaner-efficient-powerful hybrid models:

      -  4,458 Toyota Prius liftback models sold, up 72.5%

      -  1,523 Toyota Highlander Hybrid crossover models sold, up 159.9%

      -  1,380 Lexus RX 400h luxury hybrid crossover models sold, up 51.8%
    

    "We thank Canadians for choosing Toyota vehicles that offer more power,
less fuel and no compromise, helping Toyota achieve an all-time record sales
year," said Warren Orton, Director at TCI. "Toyota's three Canadian-built
models, all updated in 2008, continue to be the most popular, at almost 50% of
total Toyota sales in Canada, demonstrating that Toyota builds vehicles where
we sell them."
    To further encourage Canadians to "Start Smart" for 2009, when Canadians
finance any Toyota model they can take advantage of an offer to make no
payments for 90 days. What's more, $500 gas gift cards are available when
purchasing the made-in-Canada 2009 Toyota Corolla, Matrix and RAV4 and up to
$5,000 in gas gift cards or cash credit are available when purchasing other
select 2008 and 2009 models.
    "We thank the record number of Canadian drivers who turned to Lexus in
2008 when shopping for a vehicle that would deliver maximum moments of
personal satisfaction," said Tony Wearing, Managing Director of Lexus in
Canada. "We are pleased that the RX 350, which has now been built in Canada
for five years, continued to be our most popular model with Canadians looking
for performance, quality, luxury, fuel efficiency and excellent emissions
ratings that only a Lexus can provide."
    To ring in the new year and in anticipation of the all-new 2010 RX, Lexus
is offering a 3.9% lease and finance rate on 2009 made-in-Canada RX 350 luxury
crossovers. Lexus will also offer a best-ever lease and finance rate of 3.5%
on 2008 RX 400h luxury hybrid crossovers, making perfect moments of
performance, fuel efficiency, reduced emissions, and no-sacrifice luxury even
more enticing.





For further information:

For further information: Melanie Testani, Consultant, Public Relations,
Toyota Canada Inc., (416) 431-8432, media@toyota.ca


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