Canadian Breast Cancer Foundation CIBC Run for the Cure Connects Communities from Coast to Coast



    Estimated 170,000 from 55 communities across Canada to raise millions for
    the breast cancer cause

    TORONTO, Sept. 30 /CNW/ - The Canadian Breast Cancer Foundation CIBC Run
for the Cure takes place on Sunday, October 5th, 2008. The Run for the Cure is
an inspirational fundraising event that people of all ages and abilities can
participate in on their own, with their family or as part of a team.
    This year, an estimated 170,000 participants will join the fundraising
event in 55 Run sites across Canada with a shared vision to surpass last
year's fundraising total of over $27 million. Funds raised will contribute to
breast cancer research, community health initiatives, education and awareness
programs that are helping to save lives.
    "Breast cancer not only affects those diagnosed with the disease, it
sends a ripple effect into the lives of their family, friends and colleagues.
In this way, we are all connected to this disease, and we all have the power
to make a difference. We see this in action as community members across Canada
form their own teams in support of the cause," says Alison J. Youngman,
National Board Chair of the Canadian Breast Cancer Foundation. "By uniting
support across the country, this event is integral to the work of the
Foundation in supporting high-quality research, promoting community programs,
and stimulating health promotion and health care strategies that meet the
needs of Canadians and reduce the impact of breast cancer on families and
communities."
    Of all Run for the Cure participants, over 60 per cent will be involved
in the event as part of a team. The friendly competition and dedication to the
cause that teams bring to this event builds momentum in the weeks leading up
to the Run for the Cure and to the enthusiasm on Run day.
    This momentum is reflected in Team Randstad, a corporate team
participating in nine Run sites across Canada. Team captain Marc Baril put the
call out to his colleagues to join the team and start fundraising in early
September and within two days had over 120 team members and had raised over
$17,500.
    Team Randstad joins the many corporate, school, friends & family, women's
and national Run teams across the country - that have already raised from
$10,000 to more than $300,000 for the Run for the Cure.

    
    Where the money goes
    --------------------

    Research - The Canadian Breast Cancer Foundation helps support research
both nationally and at the regional level. This includes providing grants for
studies to better understand the environmental, lifestyle and genetic links to
breast cancer including why the disease occurs, and how the risk of developing
breast cancer might be reduced.

    Education - The Canadian Breast Cancer Foundation funds education and
awareness programs throughout the country. Public forums, such as Awareness
Day in October, help promote breast health awareness to thousands of women
each year. Community education grants allow the Foundation's regional offices
to fund local programs that help women to be breast aware. The Foundation's
website (www.cbcf.org) also provides an excellent online resource of breast
health information.

    Diagnosis and treatment - The Canadian Breast Cancer Foundation also funds
projects to develop more effective treatments that respond to individual
needs. These initiatives help improve diagnostic techniques and better support
women at the time of diagnosis. This includes promoting participation in
breast screening and reducing barriers to screening with the goal of having
more eligible women participate in organized screening programs.

    Fast Facts about the Run
    ------------------------

    -  In 1992, the first Run for the Cure, held in High Park in Toronto,
       drew 1,500 participants and raised $85,000. The Run for the Cure is
       now Canada's largest single-day, volunteer-led national event in
       support of breast cancer. In 2007, more than 170,000 people across the
       country walked close to 1 million km to raise over $27 million.
    -  This year's Run for the Cure takes place in a record 55 communities
       across the country. For more information on Run locations, visit
       www.cbcf.org.
    -  In 2008, CIBC is celebrating its 12th year as title sponsor of the Run
       for the Cure. Other national sponsors include NYGARD, Running Room
       Canada Inc., McCain Foods (Canada), Ganong Bros Limited, New Balance
       Canada, Revlon Canada, CANPAR Transport Ltd and our newest Run
       sponsor, Mars Canada. In addition, a host of regional and local
       sponsors lend their support at a community level.
    

    About the Canadian Breast Cancer Foundation

    As the leading national volunteer-based organization dedicated to
creating a future without breast cancer, the Canadian Breast Cancer Foundation
works collaboratively to fund, support and advocate for relevant and
innovative breast cancer research, meaningful education and awareness
programs, early diagnosis and effective treatment, and a positive quality of
life for those living with breast cancer. Founded in 1986, the Foundation has
regional offices in BC/Yukon, Prairies/NWT, Ontario and the Atlantic Canada as
well as a central office in Toronto. For more information, visit www.cbcf.org.

    Note to editors: Spokespersons, breast cancer survivors and Run
participants are available for interviews on a variety of topics including
general Run information, research and the impact of Foundation-funded
projects.





For further information:

For further information: Sandra Clegg, Canadian Breast Cancer
Foundation, Central Office, (416) 596-6773, ext. 351, sclegg@cbcf.org

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Canadian Breast Cancer Foundation

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