Canadian Breast Cancer Foundation - Prairies/NWT TELUS Tour for the Cure stops in Edson



    EDSON, AB, June 4 /CNW/ - "Pink is the Word. Pass it on." Breast cancer
will touch each and every one of us at some point in our lives. With that in
mind, the Canadian Breast Cancer Foundation - Prairies/NWT Region announced
the kickoff to the Edson stop on the Canadian Breast Cancer Foundation -
Prairies/NWT TELUS Tour for the Cure this afternoon at the Edson Recreation
Complex.
    This interactive Canadian Breast Cancer Foundation - Prairies/NWT TELUS
Tour for the Cure will be spreading the word this summer to Albertans about
risk reduction, early detection and overall breast health. At the exhibit,
people will become empowered with Pink knowledge, and are encouraged to share
that information with those they love. In collaboration with TELUS, the
Government of Alberta and supporting sponsor, Safeway, the Canadian Breast
Cancer Foundation - Prairies/NWT TELUS Tour for the Cure will travel to 17
events or locations throughout the province.
    The Canadian Breast Cancer Foundation - Prairies/NWT TELUS Tour for the
Cure not only encourages people to learn about breast cancer and the facts,
but to make a commitment to the cause by making a Pink Promise. A Pink Promise
could be as simple as eating well, becoming active, getting involved or being
breast aware. A Pink Promise can also be customized for each person. Pink
Promises will be collected in each community, with a running tally shown on a
screen within the exhibit. Each stop on the Canadian Breast Cancer Foundation
- Prairies/NWT TELUS Tour for the Cure will be individually represented by a
visual sound wave. With each promise, the sound wave will build. So far, the
Canadian Breast Cancer Foundation - Prairies/NWT TELUS Tour for the Cure has
collected 431 Pink Promises. At the end of the Canadian Breast Cancer
Foundation - Prairies/NWT TELUS Tour for the Cure, the individual sound waves
will be combined to form one unique sound wave, representing Albertans uniting
to create a future without breast cancer.
    "Make today the day you get informed about breast health," Ravi Bakshi,
Interim Acting Chair for the Canadian Breast Cancer Foundation - Prairies/NWT
Region declared. "Become empowered by the facts, make a Pink Promise and take
action! One in eight women in Alberta will be affected by breast cancer in her
lifetime. Do everything you can to reduce your risk."
    The Canadian Breast Cancer Foundation - Prairies/NWT TELUS Tour for the
Cure will travel to 16 communities in Alberta from May to September, launching
in Edmonton on May 21 and coming to a close in Calgary on September 28. It is
the first Tour of its kind in Alberta. Visitors can gaze at a giant exterior
shaped like a pink ribbon, gain information from panels and resources, take a
myth-busters quiz, make a Pink Promise, register for a Run and walk away with
collectible buttons. There is something for everyone.
    "At TELUS we give where we live," said Joanne Beaton, TELUS
vice-president of Operator Services. "This terrible disease has the potential
to impact the lives of so many Albertans, including many members of the TELUS
family who live, work and serve in our communities. Through our support for
the Canadian Breast Cancer Foundation - Prairies/NWT TELUS Tour for the Cure
we're proud to be doing our part to raise awareness and help make a
difference."
    "This educational exhibit enables us to bring information about breast
cancer to communities province-wide," said Dr. Raj Sherman, Parliamentary
Assistant, Alberta Health and Wellness and the lead in Alberta on promoting
healthy communities. "Through a greater awareness of this disease, the
importance of regular screening and the ways in which women can reduce their
risk, we hope to significantly decrease the incidence of breast cancer in our
province and improve every woman's chances of survival. In this case, an ounce
of prevention is worth more than a pound of cure - this is about our
daughters', mothers' and grandmothers' lives. The Alberta government is
pleased to be a sponsor and a supporter of the Canadian Breast Cancer
Foundation - Prairies/NWT TELUS Tour for the Cure."
    The Canadian Breast Cancer Foundation - Prairies/NWT TELUS Tour for the
Cure is brought to Albertans in partnership with TELUS, the Government of
Alberta, and supporting sponsor, Canada Safeway. The Canadian Breast Cancer
Foundation - Prairies/NWT Region is a part of a leading national
volunteer-based organization dedicated to creating a future without breast
cancer. For more information about how you can get involved through donating,
participating or volunteering, visit www.cbcf.org.

    About TELUS

    TELUS (TSX: T, T.A; NYSE:   TU) is a leading national telecommunications
company in Canada, with $9.2 billion of annual revenue and 11.2 million
customer connections including 5.6 million wireless subscribers, 4.4 million
wireline network access lines and 1.2 million Internet subscribers. TELUS
provides a wide range of communications products and services including data,
Internet protocol (IP), voice, entertainment and video. In support of our
philosophy to give where we live, TELUS, our team members and alumni have
contributed $113 million to charitable and not-for-profit organizations and
volunteered more than 2.1 million hours of service to local communities since
2000. Eight TELUS Community Boards across Canada lead our local philanthropic
initiatives. For more information about TELUS, please visit telus.com.





For further information:

For further information: Kim Uniat, DDB, T: (780) 917-6602, C: (780)
965-0783, E: kim.uniat@ddbcanada.com; Chris Gerritsen, TELUS Media Relations,
T: (403) 530-4919, C: (403) 808-9591, E: chris.gerritsen@telus.com

Organization Profile

CANADIAN BREAST CANCER FOUNDATION (PRAIRIES/NWT CHAPTER)

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