MONTREAL, May 16 /CNW Telbec/ - Transcontinental Printing announces that
it has been selected as the official eBook solution provider for the
Canadian Booksellers Association (CBA). The partnership will empower
book retailers to create new revenue streams and bring more titles to
market faster, with easy to use, intuitive software designed with
online bookstores in mind.
"Our partnership with Transcontinental provides our members with award
winning software that will allow retailers to address their customers'
digital preferences and ultimately better serve them by offering
e-reading options that consumers are demanding," said Mark Lefebvre,
President, CBA. "Additionally, the sales reporting and consumer
analytics functionality of their program provides retailers with a
unique solution not yet seen offered by the bigger corporate retailers,
so the competitive advantage is huge with this product."
Transcontinental will provide CBA members with eBook software services
that store and seamlessly deliver titles via multiple digital
platforms, across numerous retail channels. Removing the complexity of
bringing eBooks to market, the services are fully customizable with
sophisticated, flexible backend reporting tools. For online bookstores,
Transcontinental provides properly pre-formatted files, advanced
marketing tools such as Page-Flip Previews and direct download links
for use in the eCommerce systems. The files are delivered market ready
with no extra work or investment required.
"We are thrilled to partner with the CBA and deliver eBook technology to
book retailers throughout Canada. Our goal is to simplify the process
for retailers of all sizes--to use only one uploaded file for all forms
of the book, which they can pull from one location for all
transactions," says Jacques Gregoire, SVP of the Magazine, Book and
Catalog Group, Transcontinental Printing. "Strategically partnering
with the CBA reinforces our commitment to answering the market demand
for agnostic technology that is easy to use, works on any format and
device, at any time and generates an ROI."
About the Canadian Booksellers Association
Canadian Booksellers Association (CBA) is a national not-for profit
trade association representing trade and campus booksellers in all
provinces and territories. Membership includes Canadian bookstores of
all sizes, including independents, chains, specialty stores, campus
bookstores, as well as those affiliated with them—a group that includes
authors, agents, sales reps, publishers, distributors and other
industry suppliers. http://www.cbabook.org
Transcontinental creates marketing products and services that allow
businesses to attract, reach and retain their target customers. The
Corporation is the largest printer in Canada and Mexico, and
fourth-largest in North America. As the leading publisher of consumer
magazines and French-language educational resources, and of community
newspapers in Quebec and the Atlantic provinces, it is also one of
Canada's top media groups. In addition, its digital platforms deliver
unique content through more than 300 websites. Transcontinental also
offers interactive marketing products and services that use new
communications platforms supported by marketing strategy and planning
services, database analytics, premedia, e-flyers, email marketing,
custom communications and mobile solutions.
Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D) has 10,500 employees in
Canada, the United States and Mexico, and reported revenues of C$2.1
billion in 2010. For more information about the Corporation, please
SOURCE TRANSCONTINENTAL INC.
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