Canadian Boaters Do the Nautical Nookie



    
    -------------------------------------------------------------------------
    -  63% of boaters report satisfaction with their sex lives vs. 54% of
       non-boaters
    -  AND... the more frequently Canadians boat, the more satisfied they are
    -------------------------------------------------------------------------
    

    TORONTO, July 9 /CNW/ - With the sweltering summer in full-swing,
Canadian boaters are turning up the heat in the bedroom. According to a
national Discover Boating survey, conducted by Angus Reid Strategies in
June 2008, boaters report much higher levels of sexual satisfaction versus the
general Canadian population.
    The survey polled more than 1,000 boaters and non-boaters and compared
their viewpoints on several quality of life aspects. When it comes to
intimacy, participants were asked to rank their satisfaction with the quality
of their sex lives. Two-thirds of boaters (63 per cent) reported satisfaction
with their sex lives, while only 54 per cent of non-boaters held the same
opinion.
    Not only do boaters enjoy making waves on shore but the study revealed
that twice as many boaters would prefer to spend their time making out on a
boat than sightseeing.

    Buoy-Oh-Buoy, That's Some Smooth Sailing

    While getting revved up in the bedroom may be reason enough for Canadians
to chart their course on the nearest body of water this summer, the survey
also found that a whopping 68 per cent of Canadian boaters believe that
boating relieves their stress.
    "Boating is a great social activity that can help people bond with those
they are closest to," says Lindsay J. Rennie, Marketing Director, Discover
Boating, NMMA Canada. "There is something undeniably romantic about being out
on the water with that special someone. Boating can set the mood for total
relaxation and even make for some 'intimate' moments!"

    Provincial Pier Pressure

    Amidst the results, the survey found that among Canada's coastal
provinces, 75 per cent of British Columbians had been on a boat at least once
in the last year, compared to only 60 per cent of people in the Atlantic
provinces.

    
    In addition, the survey found:

    -   Anglophones are more likely to engage in watersports than
        Francophones (21% vs. 14%)

    -   Those in Manitoba and Saskatchewan are the most likely to go fishing
        while on a boat. (31% in MB/SK vs. 20% across Canada)

    -   In Canada, the percentage of the population that has been on a boat
        in the past year by province:
        -  BC: 75%              -  Ontario: 50%          -  Atlantic: 60%
        -  Alberta: 51%         -  Quebec: 26%           -  Prairies: 41%

    -   Getting Hooked on Fishing: 43% among 18-34-year-olds prefer to fish
        while boating versus 34% of 34-55-year-olds and 35% of Canadians over
        the age of 55
    

    Getting On Board Your Own Love Boat

    If the thought of getting out on the open water and leaving stress behind
leaves you buoyant, a great place to start is with a visit to
DiscoverBoating.ca. As Canada's recreational boating industry program,
DiscoverBoating.ca offers free tools and resources to get Canadians started.
The site has all the advice you need, including a Boat Selector that helps
determine the style that best suits your interests and budget, a rundown of
boat shows across the country (a great place to start the shopping process,)
and destinations across the country where you can enjoy all the stress-free
stimulation Canadian boating has to offer.

    About Discover Boating

    Discover Boating is a public awareness effort managed by the National
Marine Manufacturers Association (NMMA) on behalf of the North American
recreational boating industry. Discover Boating programs focus on increasing
participation and creating interest in recreational boating by demonstrating
the benefits, affordability and accessibility of the boating lifestyle while
helping to educate potential boaters and offering opportunities to experience
the fun and togetherness of being on the water in a boat. Each year over
6 million people in Canada enjoy boating, the recreational activity that
"connects like no other."





For further information:

For further information: Carly Suppa, Hill & Knowlton Canada, (416)
413-4635, carly.suppa@hillandknowlton.ca; Phoebe Stephens, Hill & Knowlton
Canada, (416) 413-1218 ext. 4611, Phoebe.stephens@hillandknowlton.ca

Organization Profile

DISCOVER BOATING

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890