Canadian Black Book awards second annual Best Overall Retained Value honour



    MARKHAM, ON, March 28 /CNW/ - Canadian Black Book has released the
winners for its second annual "Best Overall Retained Value" award for
passenger car and light truck segments. The awards are evaluated based on a
review of four-year-old vehicles, in this case 2003 model year vehicles, on a
sales-weighted basis and determines a manufacturer's products ability to
retain value when compared against the original suggested retail price.
    The award recognizes manufacturers which have produced a portfolio of
exemplary vehicles that go on to become desirable in the pre-owned market
resulting in strong retained values.

    Toyota and Honda receive Canadian Black Book's award for best retained
    value for passenger cars and light-trucks, respectively.

    Canadian Black Book wishes to recognize Toyota Canada for maintaining the
strongest retained value for their portfolio of passenger cars and Honda
Canada similarly for their light-truck portfolio. The award acknowledges these
manufacturers' vehicles for proving to have the right combination of quality,
styling, and durability, to such a degree that consumers are seeking them out
as pre-owned purchases. Larry Shred, Canadian Black Book executive
vice-president notes, "This award not only brings into focus Toyota and
Honda's dedication to building and supporting products that Canadians rely
upon, but also their rock-steady performance over time. It is very telling of
a brand's success when it becomes the premier sought-after used vehicle."

    
    2007 top-five passenger car         2007 top-five light-truck
    brands for retained value are:      brands for retained value are:
      1) Toyota (57.5%)                   1) Honda (49.9%)
      2) Honda (52.6%)                    2) Acura (49.7%)
      3) Mazda (45.3%)                    3) Lexus (48.2%)
      4) Acura (tie) (44.4%)              4) Toyota (47.9%)
      4) Audi (tie) (44.4%)               5) Nissan (47.0%)
      Passenger car average - 37.7%       Light-truck average - 37.4%
    

    Despite an overall industry decline, Saturn passenger cars and Nissan
    light-trucks lead brands that posted year-over-year gains.

    While the industry experienced a modest decline, some brands resisted
that trend and returned increased retained value. Increases were generally
reserved for Japanese brands in both the car and truck segments with the
exceptions being Audi and Saturn, the only non-Japanese brands to show
improvement from last year's study.

    
    2007 passenger car brands posting   2007 light-truck brands posting
    increases in retained value         increases in retained value
      -  Saturn                           -  Nissan
      -  Mazda                            -  Mazda
      -  Toyota                           -  Lexus
      -  Subaru                           -  Suzuki
      -  Audi
    

    About the Canadian Black Book Retained Value Awards

    The Canadian Black Book Retained Value Awards are awarded based upon data
for 2003 model-year vehicles collected by Canadian Black Book and the results
are then tabulated, on a sales-weighted basis, by DesRosiers Automotive
Consultants and vetted by Canadian Black Book.

    About Canadian Black Book

    Founded in 1960, Canadian Black Book is the publisher of the "Black Book"
vehicle value guides and the sole Canadian-based provider of new and used
vehicle residual values. Canadian Black Book values are the benchmark for
automobile dealers, manufacturers, financial services firms, insurance
companies and other sectors with interests in the automobile industry.





For further information:

For further information: Josh Bailey, Senior Manager, Client Services,
Canadian Black Book, (905) 477-0343, josh@candianblackbook.com

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