TORONTO, Sept. 21 /CNW/ - Canadian author D.J. Williams is so sure of the advice in his first book, soundBAIT: Creative Weapons of MASS Distraction, that he's giving readers a chance to win $1,000,000.00 US.
In soundBAIT, Williams challenges the radio industry to get back into the business of selling sound and ideas while offering recession-weary business owners and marketing decision-makers valuable tips and advice for reaching today's more cautious and educated consumer.
To prove the methods he preaches work, Williams will head to Philadelphia Wednesday to launch soundBAIT at the opening ceremonies of the National Association of Broadcasters Radio Show with an exciting advergame called "Cash, Cars and Superstars". Radio station account executives, creative agencies and potential advertisers will play the game and register for a chance to win $1,000,000.00 US between September 23 at 4:00 pm Eastern Time and October 31, 2009.
D.J. Williams started his radio sales career in London, Ontario and opened his company, The Jetset Media Workshop, in 2001 before relocating to Atlanta, GA from 2006-2009 to serve as Director of Client Services for Clear Channel Radio's company-wide internal advertising agency, Creative Services Group (CSG), where advertising theories, techniques and methods are tested, analyzed and demonstrated.
SOURCE D.J. WILLIAMS
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