Canadian athletes join Vancouver 2010 in unveiling official posters of the Games, featuring a stylized maple leaf



    OTTAWA, June 29 /CNW/ - In a nod to Canada's most widely recognized
symbol and in the build up to Canada Day 2009 celebrations across the country,
the maple leaf has pride of place on the Official Posters of the Vancouver
2010 Olympic and Paralympic Winter Games, unveiled today in the nation's
capital by the Vancouver Organizing Committee for the 2010 Olympic and
Paralympic Winter Games (VANOC) and Canadian athletes.
    "One of Canada's most cherished symbols is the maple leaf. We put it on
our flag, our uniforms and even our backpacks when we travel around the world.
It sums up who we are - our shared history, values and goals as a country,"
said Nathalie Lambert, Canada's chef de mission for the Vancouver 2010 Olympic
Winter Games. "That's why it's fitting to have the maple leaf on the official
posters of Canada's Games. With this modern, youthful and spirited take on our
national symbol, we will welcome the world as hosts of the 2010 Winter Games
in just 228 days time!"
    Lambert, a three-time Olympic medallist in short track speed skating,
unveiled the posters with Jean Labonté, a 2006 Paralympic gold medallist in
ice sledge hockey; and John Furlong, VANOC Chief Executive Officer.
    One of the most coveted collectors' keepsakes of the Games, the official
posters of the Games - the 21st produced for an Olympic Winter Games - will
have a place in history alongside past Games posters, and are sure to grace
bedroom walls, boardrooms and sports facilities around the world. The posters
go on sale today at www.vancouver2010.com/store and at The Olympic Stores
located at Vancouver International Airport and in Whistler, BC, starting at
$15 CAD.
    The complementary posters, which reflect the signature look of the 2010
Winter Games, have a bold, contemporary design and feature a cropped maple
leaf composed of a vibrant palette of blues and greens found in the natural
landscape of Vancouver and the Sea to Sky corridor, the Games Host Region.
When the Olympic and Paralympic posters are displayed together, the two halves
of the maple leaf join to create a whole, a concept that is a first for an
organizing committee. The Official Emblems of the Games, and the Games motto
With Glowing Hearts/Des plus brillants exploits, are also on the posters. All
poster elements are artfully displayed on a white wood grain textured
background.
    "As one of the most visible and collectible items of the Games, we're
proud to offer Canadians and supporters around the world official posters that
truly illustrate the spirit of Canada's Games," said Furlong. "The poster
features the traditional maple leaf rendered in a new way that is symbolic of
a country that is young at heart, diverse, dynamic and fun. The unique pairing
of these posters reflect our integrated approach to celebrating the 2010
Olympic and Paralympic Winter Games as one event for Canada." The posters were
designed in-house by a member of the same design team that developed the
Games' graphic identity in 2007.
    This same signature "look" will also be found at Games time in 2010 - on
tickets, banners, venue signage and buildings - giving the entire Host Region
a seamless, festive atmosphere as it welcomes the world.
    The posters, produced by VANOC licensee Canadian Art Prints of Richmond,
BC, start at $15 for an 18 x 27-inch offset lithography print (available
today) to a limited edition 20 x 28-inch Giclee print for $150 (pre-orders
start today). Limited-edition versions of the posters will also be sold
together; these include embossing, a story on how the posters were designed
and a certificate of authenticity signed by VANOC CEO John Furlong and
designer Ben Hulse.
    In the coming months, the official posters and other Vancouver 2010
posters will be available for sale, including the sport illustrations featured
on highly sought Games tickets, including ice hockey, figure skating and
alpine skiing. All 2010 Winter Games posters will be available for purchase at
www.vancouver2010.com/store; The Olympic Stores in Whistler, Vancouver and at
the Vancouver International Airport; select Zellers and The Bay stores; and
select retailers across Canada and internationally.

    Note to Photo Editors:

    Images of the official posters of the Vancouver 2010 Olympic and
Paralympic Winter Games will be made available to media in a high-resolution
downloadable format at www.vancouver2010.com as a link within the feature
story on the website homepage.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010. Please visit www.vancouver2010.com.





For further information:

For further information: Media Contacts: Katie Green, Vancouver 2010,
(778) 227-6074, katie_green@vancouver2010.com

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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