Canadian artists bring Visa's brand campaign to life through The Art of Go



    
    Three artists interpret "Go" through public art installations in
    Vancouver, Toronto and Montréal
    

    TORONTO, April 6 /CNW/ - Visa today announced the launch of The Art of Go
- a multi-channel marketing campaign designed to engage Canadians nationwide
through artistic interpretations of Visa's global brand campaign, "More People
Go with Visa". The Art of Go showcases public art installations created by
celebrated Canadian artists: Jill Anholt, Vancouver; Shayne Dark, Toronto; and
Benny Nemerofsky Ramsay, Montréal.
    Through The Art of Go, the "More People Go with Visa" campaign is brought
to life through thought-provoking public art installations that invite
Canadians to make the most out of every day in their own unique ways. The
"More People Go with Visa" campaign reflects Visa's core growth strategy -
migrating consumer and business spending from cash and cheques to a better
kind of payment, Visa.
    "The 'More People Go with Visa' campaign communicates that people take
action every day - the actions that are most important to them. And Visa is
there for them to take action by providing a convenient and secure way to
pay," said Brenda Woods, Head of Marketing, Visa Canada. "By expressing what
the 'More People Go with Visa' campaign means to them through art
installations, Shayne, Jill and Benny bring the Visa brand to life."

    
    The Art of Go artists and locations:

    -  Jill Anholt, Vancouver artist: Anholt has created site-specific public
       art installations since 1997. Her work investigates qualities of time,
       movement, light and materiality. Using mirrors, her piece, titled "go
       forever," invites viewers into a spatial experience that invokes
       infinite possibilities. Anholt's work will be featured at the
       Vancouver Public Library until the end of April.

    -  Shayne Dark, Toronto artist: Dark began his artistic career in the
       mid-1980's. Dark's work evokes contrasts between urban settings and
       the natural world. Dark's installation captures the energy and
       spontaneity of Go. The piece is all about action and inspiration. By
       taking hundreds of branches, made from a natural material, and forcing
       it into the Go configuration, it becomes a touchstone to life, energy
       and nature. Dark's work will be displayed in The Gardiner Museum from
       March 30 to April 8, Dundas Square from April 9 to 12 and the
       Distillery District from April 13 to 26.

    -  Benny Nemerofsky Ramsay, Montréal artist: Nemerofky Ramsay's Montréal
       piece uses inflatable and other ready-made objects in a dynamic,
       playful 3-d installation. Both the process and the final work will
       capture imagination; the playful, unexpected and also familiar.
       Nemerofsky Ramsay's work will be showcased in Montréal's Promenade de
       la Cathédrale until the end of April.
    

    Visit www.theartofgo.ca for further information on the campaign and
time-lapse videos of the week-long builds in each city. The Art of Go can also
be found as a fan page on Facebook, an account on Twitter and posting on Digg.

    About Visa

    Visa Inc. operates the world's largest retail electronic payments network
providing processing services and payment product platforms. This includes
consumer credit, debit, prepaid and commercial payments, which are offered
under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys
unsurpassed acceptance around the world, and Visa/PLUS is one of the world's
largest global ATM networks, offering cash access in local currency in more
than 170 countries. For more information, visit www.corporate.visa.com.





For further information:

For further information: Teri Broughton, Visa Canada, (416) 860-8869,
tbrought@visa.com; Janine Allen, Fleishman-Hillard, (416) 645-3657,
janine.allen@fleishman.ca

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