Canada's vehicle recycling program drives Nova Scotia's future



    
    Clean Nova Scotia is at the wheel steering Nova Scotia towards a cleaner
    and healthier environment
    

    DARTMOUTH, NS, April 15 /CNW/ - Nova Scotia residents will soon breathe
easier thanks to Canada's new vehicle recycling program, Retire Your Ride. The
program aims to prevent the release of 64,800 kilograms of smog-forming
emissions into Nova Scotia's air by removing 1,200 vehicles from our roads
before the program ends on March 31, 2011. Managed and delivered locally by
Clean Nova Scotia and nationally by Clean Air Foundation, Retire Your Ride
effectively and efficiently recycles 1995 model year or older vehicles in an
environmentally responsible manner. This national initiative is an effort to
improve air quality and encourage the use of sustainable transportation.
    "If your car is 1995 model year or older, you might as well think of it
as a chimney on wheels," says Julia Pelton, Program Director for Retire Your
Ride at Clean Nova Scotia. "A 1995 model year or older vehicle produces 19
times more air pollution than 2004 and newer models. This voluntary program
provides an opportunity to do a 'clean sweep' on your environmental impact."

    
    The strength of the program is in the three R's: Registration. Recycle.
Rewards.

        1. The process is simple: Contact Retire Your Ride at 1-877-773-1996
           or log on to www.retireyourride.ca. Note: vehicles must be "live"
           (in running condition as well as registered and insured for the
           last six months).
        2. Seventy-five per cent of an average car's content by weight can be
           recycled: All cars retired through Retire Your Ride are sent to a
           certified, environmentally sound recycler, ensuring responsible
           recycling.
        3. Participants are rewarded: In Nova Scotia, program participants
           are eligible to receive a number of different rewards, including
           transit passes, car share memberships or $300 cash. The Retire
           Your Ride network is continuously working to add new and improved
           incentives to its roster.
    

    It is not only Nova Scotians that can participate in Retire Your Ride.
For the first time ever, there is a vehicle recycling program in every
province that is locally managed and delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "Clean Nova Scotia knows Nova Scotia's environmental needs and
we're excited to collaborate and work together on a program to measurably
improve air quality for Canadians."
    The Retire Your Ride network of delivery partners include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About Clean Nova Scotia - clean.ns.ca

    Clean Nova Scotia is a not-for-profit organization founded in 1988. Over
the last 20 years, the organization has evolved into an effective,
high-profile institution with a broad mandate to work with individuals,
government, business and communities to improve our natural environment.
Currently, we offer educational programs related to climate change and energy,
waste, air quality, water, and health and the environment.

    About Clean Air Foundation - cleanairfoundation.org

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the
environment.





For further information:

For further information: Julia Pelton, Clean Nova Scotia, (902)
420-7932, jpelton@clean.ns.ca; Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell), alexandra.pecoskie@cossette.com; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),
josie.haynes@cossette.com

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