Canada's vehicle recycling program drives New Brunswick's future



    
    The Lung Association is at the wheel steering New Brunswick towards a
    cleaner and healthier environment
    

    FREDERICTON, April 15 /CNW/ - New Brunswick residents will soon breathe
easier thanks to Canada's new vehicle recycling program, Retire Your Ride. The
program aims to prevent the release of 111,240 kilograms of smog-forming
emissions into New Brunswick's air by removing 2,060 vehicles from our roads
before the program ends on March 31, 2001. Managed and delivered locally by
New Brunswick Lung Association and nationally by Clean Air Foundation, Retire
Your Ride effectively and efficiently recycles 1995 model year or older
vehicles in an environmentally responsible manner. This national initiative is
an effort to improve air quality and encourage the use of sustainable
transportation.
    "If your car is 1995 model year or older, you might be polluting as much
as 19 times more than a 2004 or newer vehicle on the road," says Arthur
Thomson, Director of Environmental Initiatives for the New Brunswick Lung
Association. "This voluntary program provides an opportunity to do a 'clean
sweep' on your environmental impact."
    The strength of the program is in the three R's: Registration. Recycle.
Rewards.

    
    1.  The process is simple: Contact Retire Your Ride at 1-877-773-1996 or
        log on to www.retireyourride.ca. Note: vehicles must be "live" (in
        running condition as well as registered and insured for the last six
        months).
    2.  Seventy-five per cent of an average car's content by weight can be
        recycled: All cars retired through Retire Your Ride are sent to a
        certified, environmentally sound recycler, ensuring responsible
        recycling.
    3.  Participants are rewarded: In New Brunswick, program participants are
        eligible to receive a number of different rewards, including public
        transit passes, newer vehicle discounts or $300 cash. There are
        several local reward partners that make this possible, and the Retire
        Your Ride network is continuously working to add new and improved
        incentives to its roster.
    

    It is not only New Brunswick residents that can participate in Retire
Your Ride. For the first time ever, there is a vehicle recycling program in
every province that is locally managed and delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "The Lung Association knows New Brunswick's environmental needs
and we're excited to collaborate and work together on a program to measurably
improve air quality for Canadians."
    The Retire Your Ride network of delivery partners include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association ( in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About the New Brunswick Lung Association - nb.lung.ca

    The New Brunswick Lung Association is a health charity committed to the
improvement of respiratory health, including a focus on indoor and outdoor air
quality. The Association operates outreach programs, including its Vehicle
Scrappage Program, that translates complicated environmental issues into
easy-to-understand language and easy-to-do actions for people, where they
work, live, and play.
    Building on the success of its Vehicle Scrappage Program, the Association
will work in conjunction with the Prince Edward Island Lung Association to
expand the program under the Retire Your Ride banner.

    About Clean Air Foundation - cleanairfoundation.org

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the
environment.





For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell), alexandra.pecoskie@cossette.com; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),
josie.haynes@cossette.com

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