Canada's vehicle recycling program drives Manitoba's future



    
    The Lung Association is at the wheel steering Manitoba towards a cleaner
    and healthier environment
    

    WINNIPEG, April 15 /CNW/ - Manitoba residents will soon breathe easier
thanks to Canada's new vehicle recycling program, Retire Your Ride. The
program aims to prevent the release of 225,180 kilograms of smog-forming
emissions into Manitoba's air by removing 4,170 vehicles from our roads before
the program ends on March 31, 2011. Managed and delivered locally by The Lung
Association Manitoba and nationally by Clean Air Foundation, Retire Your Ride
effectively and efficiently recycles 1995 model year or older vehicles in an
environmentally responsible manner. This national initiative is an effort to
improve air quality and encourage the use of sustainable transportation.
    "Manitoba is famous for its clean air and we aim to keep it that way,"
says Vicki Asu, Program Manager for Retire Your Ride at The Lung Association
Manitoba. "A 1995 model year or older vehicle produces 19 times more air
pollution than 2004 and newer models. This voluntary program provides an
opportunity to lessen your environmental impact. "
    The strength of the program is in the three R's: Registration. Recycle.
Rewards.

    
    1.  The process is simple: Contact Retire Your Ride at 1-877-773-1996 or
        log on to www.retireyourride.ca. Note: vehicles must be "live" (in
        running condition as well as registered and insured for the last six
        months).
    2.  Seventy-five per cent of an average car's content by weight can be
        recycled: All cars retired through Retire Your Ride are sent to a
        certified, environmentally sound recycler, ensuring responsible
        recycling.
    3.  Participants are rewarded: In Manitoba, program participants are
        eligible to receive a number of different rewards, including choices
        from Winnipeg Transit, Brandon Transit, a number of participating
        auto dealerships or $300 cash. The Retire Your Ride network is
        continuously working to add new and improved incentives to its
        roster.
    

    It is not only Manitobans that can participate in Retire Your Ride. For
the first time ever, there is a vehicle recycling program in every province
that is locally managed and delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "The Lung Association knows Manitoba's environmental needs and
we're excited to collaborate and work together on a program to measurably
improve air quality for Canadians."
    The Retire Your Ride network of delivery partners includes the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; New Brunswick Lung Association in
New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About the Manitoba Lung Association - mb.lung.ca

    The Lung Association Manitoba is the premier source of lung health
information and initiatives in Manitoba. Our efforts are focused on lung
disease education and management, tobacco cessation and prevention, improved
air quality and environment, tuberculosis and occupational lung health
services. We focus our energies on the prevention and management of lung
disease.

    About Clean Air Foundation - cleanairfoundation.org

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the
environment.




For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell), alexandra.pecoskie@cossette.com; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),
josie.haynes@cossette.com

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