Canada's vehicle recycling program drives British Columbia's future



    
    Scrap-It is at the wheel steering British Columbia towards a cleaner and
    healthier environment
    

    RICHMOND, BC, April 15 /CNW/ - British Columbia residents will soon
breathe easier thanks to Canada's new vehicle recycling program, Retire Your
Ride. The program aims to prevent the release of 1,944,000 kilograms of
smog-forming emissions into British Columbia's air by removing 36,000 vehicles
from our roads before the program ends on March 31, 2011. Managed and
delivered locally by Scrap-It and nationally by Clean Air Foundation, Retire
Your Ride effectively and efficiently recycles 1995 model year or older
vehicles in an environmentally responsible manner. This national initiative is
an effort to improve air quality and encourage the use of sustainable
transportation.
    "If your car is 1995 model year or older, you might as well think of it
as a chimney on wheels," says Dan Hopkyns, Program Director for Retire Your
Ride at Scrap-It. "A 1995 model year and older vehicle produces 19 times more
air pollution than 2004 and newer models. This voluntary program provides an
opportunity to do a 'clean sweep' on your environmental impact."

    The strength of the program is in the three R's: Registration. Recycle.
Rewards.

    
    1.  The process is simple: Contact Retire Your Ride at 1-877-773-1996 or
        log on to www.retireyourride.ca. Note: vehicles must be "live" (in
        running condition as well as registered and insured for the last
        twelve months).
    2.  Seventy-five per cent of an average car's content by weight can be
        recycled: All cars retired through Retire Your Ride are sent to a
        certified, environmentally sound recycler, ensuring responsible
        recycling.
    3.  Participants are rewarded: In British Columbia, program participants
        are eligible to receive a number of different rewards, including
        public transit passes, bike and car share discounts, rebates on the
        purchase of new or used vehicles or $300 cash. The Retire Your Ride
        network is continuously working to add new and improved incentives to
        its roster.
    

    It is not only British Columbia residents that can participate in Retire
Your Ride. For the first time ever, there is a vehicle recycling program in
every province that is locally managed and delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "Scrap-It knows British Columbia's environmental needs and we're
excited to collaborate and work together on a program to measurably improve
air quality for Canadians."
    The Retire Your Ride network of delivery partners include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About SCRAP-IT - scrapit.ca

    Since 1996, British Columbia's Scrap-It program has been working to
reduce smog and greenhouse gas emissions from older vehicles. The program
offers incentives to owners of qualified vehicles to have these vehicles
scrapped.

    About Clean Air Foundation - cleanairfoundation.org

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the
environment.





For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell), alexandra.pecoskie@cossette.com; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),
josie.haynes@cossette.com

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