Canada's vehicle recycling program drives Alberta's future



    
    Climate Change Central is at the wheel steering Alberta towards a cleaner
    and healthier environment
    

    EDMONTON, April 15 /CNW/ - Alberta residents will soon breathe easier
thanks to Canada's new vehicle recycling program, Retire Your Ride. The
program aims to prevent the release of 709,560 kilograms of smog-forming
emissions into Alberta's air by removing 13,140 vehicles from our roads before
the program ends on March 31, 2011. Managed and delivered locally by Climate
Change Central and nationally by Clean Air Foundation, Retire Your Ride
effectively and efficiently recycles 1995 model year or older vehicles in an
environmentally responsible manner. This national initiative is an effort to
improve air quality and encourage the use of sustainable transportation.
    "If your car is 1995 model year or older, you may want to think about
more environmentally-friendly ways of getting around, as vehicles of that age
produce 19 times more air pollution than 2004 and newer models," says Pamela
Koss, Program Director for Retire Your Ride at Climate Change Central.
"Vehicles in that age class contribute significantly to the smog we see in our
urban centres, which affects the air that all Albertans breathe."
    The strength of the program is in the three R's: Registration. Recycle.
Rewards.

    
    1.  The process is simple: Contact Retire Your Ride at 1-877-773-1996 or
        log on to www.retireyourride.ca. Note: vehicles must be "live" (in
        running condition as well as registered and insured for the last six
        months).

    2.  Seventy-five per cent of an average car's content by weight can be
        recycled: All cars retired through Retire Your Ride are sent to a
        certified, environmentally sound recycler, ensuring responsible
        recycling.

    3.  Participants are rewarded: In Alberta, program participants are
        eligible to receive a number of different rewards, including public
        transit passes or $300 cash. The Retire Your Ride network is
        continuously working to add new and improved incentives to its
        roster.
    

    It is not only Albertans that can participate in Retire Your Ride. For
the first time ever, there is a vehicle recycling program in every province
that is locally managed and delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "Climate Change Central knows Alberta's environmental needs and
we're excited to collaborate and work together on a program to measurably
improve air quality for Canadians."
    The Retire Your Ride network of delivery partners include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About Climate Change Central - climatechangecentral.com

    Climate Change Central is a not-for-profit organization that empowers
Albertans to take action on climate change through consumer programs,
demonstration projects and educational outreach. Our website provides easy,
step-by-step guides and videos to help you reduce your carbon footprint.

    About Clean Air Foundation - cleanairfoundation.org

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the
environment.





For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell), alexandra.pecoskie@cossette.com; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),
josie.haynes@cossette.com

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